# Impression Rewarding Restaurants Not A Burger Stand Offers Discounts to People Doing Impressions By Alyson Wyers | Published 2014-07-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/not-a-burger-stand References: [designtaxi](http://designtaxi.com/news/367710/Restaurant-Gives-Discounts-If-You-Order-In-The-Voices-Of-Popular-Characters/) & [facebook](https://www.facebook.com/notaburgerstand) Los Angeles restaurant Not A Burger Stand offers discounts to people who order in the voice of a specified character. From [Frozen's](https://www.trendhunter.com/trends/the-kind-frozen-bar) Olaf to Game of Throne's Little Finger, talented impressionists often receive 10% off. There is usually an added incentive related to the character as well. For example, patrons who order with a Dobby impression get 10% off, but showing your Hogwarts acceptance letter means it's free. This creative initiative is likely to attract new customers as the signs advertising the [pop culture character of the day](https://www.trendhunter.com/trends/chilis-scranton-branch) sits outside. Given Not A Burger Stand is located in LA, there is no shortage of people who specialize in voice work either. The [family style restaurant](https://www.trendhunter.com/trends/happy-healthy-meal) is also likely to appeal to young kids familiar with the characters. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Impression Marketing:** Not A Burger Stand's clever use of impression marketing to reward customers who order in the voice of a specified character attracts new customers and creates a unique dining experience. - **Pop Culture Incentives:** The use of pop culture characters as incentives in restaurants like Not A Burger Stand creates fun and appealing experiences for customers. - **Localization and Personalization:** Not A Burger Stand's use of impression rewards reflects a growing trend in the industry towards personalization and localization of dining experiences. ### Who This Affects Most - **Restaurant Industry:** Restaurants in the industry can explore the potential of impression marketing as a way to attract new customers and create unique dining experiences. - **Entertainment Industry:** The entertainment industry can partner with restaurants to create character-themed experiences, enticing loyal fans to try out new or niche eateries. - **Marketing Industry:** The marketing industry can provide creative solutions to restaurants to attract customers through unique and innovative campaigns, catering to specific audiences. ## Related on Trend Hunter - [Hungover Diner Discounts](https://www.trendhunter.com/trends/burger-king-brazil.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Rewarding Restaurant Metaverses](https://www.trendhunter.com/trends/dim-sum-palace.md) - [Superhero-Inspired Pizza Offerings](https://www.trendhunter.com/trends/reward-challenge.md) - [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md) - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Kindness-Centered Kids Menus](https://www.trendhunter.com/trends/la-la-kids-menu.md) - [420-Themed Restaurant Promotions](https://www.trendhunter.com/trends/fatburger-420.md) - [Crowd-Friendly QSR Deals](https://www.trendhunter.com/trends/crowd-pleaser-deals.md)