# Fond Fan Collage Videos Not a Bad Thing by Justin Timberlake Features Fan Love Stories By Laura McQuarrie | Published 2014-06-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/not-a-bad-thing-by-justin-timberlake References: [mashable](http://mashable.com/2014/06/03/justin-timberlake-instagram-fan-video/) & [smarturl.it](http://smarturl.it/NotABadThing?IQid=vevo) This fan video of Not a Bad Thing by Justin Timberlake was put together after a campaign that ran throughout May this year that asked people to submit their love stories via [Instagram](https://www.trendhunter.com/trends/pledgegood), using the #NotABadLoveStory tag. All types of love are represented in the video, showing a broad spectrum of long-term relationships, friendships, married couples, familial love and self-love. For most of it, the video takes the form of a collage featuring photos of people on Instagram, as well as a few of their thoughts on love. January 2013 marked the first time Timberlake has released new music since 2006 and with [interactive online social campaigns](https://www.trendhunter.com/trends/music-deserves-bose) like this one, it's evident why he's been so successful with his musical comeback. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Interactive Fan-collage Videos:** Opportunity for music artists to engage fans and showcase their own personal brand through social media campaigns. - **Crowdsourced Storytelling:** Potential for companies to incorporate user-generated content to create emotional and authentic brand messages, while also engaging with a wider audience. - **Social Media-based Marketing Campaigns:** Advantageous tool for companies to connect with their audience, increase brand awareness, and boost engagement. ### Who This Affects Most - **Music Industry:** Opportunity for artists to build their fan base through social media campaigns and to showcase their brand. - **Advertising Industry:** Potential for advertisers to incorporate user-generated content to generate emotional connections with audiences and create authentic brand messages. - **Social Media Industry:** Advantageous for social media platforms to offer tools and features that enable innovative marketing campaigns and user-generated content collaborations. ## Related on Trend Hunter - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Anti-Breakup Festive Campaigns](https://www.trendhunter.com/trends/red-white-merry.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Global Love Story Maps](https://www.trendhunter.com/trends/wherewemetorg.md)