# Sandwich-Inspired Spirits Master of Malt's Peanut Butter & Jam Old Fashioned is a Nostalgic Spirit By Laura McQuarrie | Published 2018-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nostalgic-spirit References: [masterofmalt](https://www.masterofmalt.com/pre_bottled-cocktails/aske-stephenson/peanut-butter-and-jam-old-fashioned-liqueur/) The 'Peanut Butter & Jam Old Fashioned' from Master of Malt is a nostalgic spirit that is bottled at 36% ABV and offers the most flavorful notes of both bourbon and the popular sandwich. The spirit is made with American whiskey redistilled under pressure with [peanut butter and strawberry jam](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread), which gives it a nutty, fruity flavor. To add to a customer's experience of trying the [novel RTD old fashioned cocktail](https://www.trendhunter.com/trends/slow-low1), Master of Malt sends out bottles that are hand-sealed with berry-colored, raspberry jam-scented wax. The nostalgic spirit offers an unconventional way to enjoy a classic kind of sandwich that is beloved by many as a fond childhood treat. Master of Malt's ready-to-serve cocktail range also includes: Leather & Walnut Sazerac, The Revery, Garden Bramble, Sesame and Popcorn Daiquiri and Flat White Russian. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Novel RTD Cocktails:** The 'Peanut Butter & Jam Old Fashioned' and other ready-to-serve cocktails from Master of Malt offer a creative twist on classic cocktails, presenting disruptive innovation opportunities in the RTD beverage market. - **Nostalgic Flavors:** Master of Malt's 'Peanut Butter & Jam Old Fashioned' taps into the power of nostalgia by infusing nostalgic flavors into their spirits, indicating exciting possibilities for creating products that evoke childhood memories in the beverage industry. - **Premium Packaging Experience:** The hand-sealed bottles with berry-colored, raspberry jam-scented wax represent a premium packaging experience that adds value to the customer's enjoyment, highlighting opportunities for disruptive innovation in the spirits packaging sector. ### Industries Being Reshaped - **RTD Beverage:** The ready-to-drink beverage industry can explore new avenues by incorporating unique flavors and conceptualizing creative RTD cocktails like Master of Malt's 'Peanut Butter & Jam Old Fashioned', creating disruptive innovation opportunities. - **Beverage:** The beverage industry can leverage the power of nostalgia by infusing nostalgic flavors and childhood favorites into their products, presenting opportunities for disruptive innovation and attracting consumers seeking familiar tastes. - **Spirits Packaging:** The spirits packaging industry can explore premium packaging experiences like Master of Malt's hand-sealed bottles with scented wax, opening up avenues for disruptive innovation in the packaging design and materials field. ## Related on Trend Hunter - [Peanut Butter-Banana Whiskeys](https://www.trendhunter.com/trends/select-club-1.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md) - [Spreadable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/flavored-marmelade.md) - [Peach-Flavored Ready-To-Pour Cocktails](https://www.trendhunter.com/trends/readytopour-cocktail.md) - [Canned Donut-Flavored Cocktails](https://www.trendhunter.com/trends/jam-doughnut-daiquiri.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md)