# Nostalgic Scalp Care Collections Lilyeve Partners with Good Luck Trolls for Haircare By Mursal Rahman | Written with AI assistance | Published 2026-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nostalgic-scalp-care-collections References: [prnewswire](https://www.prnewswire.com/news-releases/lilyeve-launches-limited-edition-good-luck-trolls-brush-ampoule-collection-302935226.html)  Nostalgic scalp care collections are bringing playful character designs to Korean haircare as Lilyeve partners with Good Luck Trolls on a limited-edition range. The collaboration combines familiar characters with [specialized scalp treatments](https://www.trendhunter.com/trends/shrd-haircare), featuring built-in brush applicators that allow users to distribute formulas directly onto targeted areas without creating a mess. The collection includes Growturn Exosome Brush Ampoule for thinning hair, Scalpturn Cica PDRN Brush Ampoule for dryness and irritation, and a Mini Trio offering travel-sized treatments. Growturn contains biotin, caffeine, and Heartleaf Exosomes, while Scalpturn incorporates salicylic acid and soothing ingredients. Products range from $29 to $35 and are available through Ulta Beauty, Amazon, and TikTok Shop. For Lilyeve, the collaboration creates opportunities to attract [nostalgic consumers](https://www.trendhunter.com/trends/matrix-x-little-miss-holiday) while introducing specialized Korean scalp care to wider audiences. Limited-edition packaging and multiple retail channels could encourage product discovery and seasonal purchases. Image Credit: Lilyeve ## Trend Insights (Trend Hunter) - Score: 10.0/10 - Popularity: 100% | Activity: 100% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Beauty Collaborations:** Character-led packaging and familiar pop culture references create room for beauty brands to transform routine scalp treatments into collectible, emotionally resonant purchases. - **Targeted Scalp Treatments:** Specialized formulas for thinning, dryness, and irritation reflect a shift toward scalp-first haircare with more precise, condition-specific product formats. - **Built-in Applicator Packaging:** Mess-free brush applicators introduce differentiation in haircare delivery by making topical treatments easier to apply directly to problem areas. ### Industries Being Reshaped - **Haircare:** Korean scalp care concepts are expanding the category beyond cleansing and styling into treatment-driven products with wellness and dermatology cues. - **Beauty Retail:** Multi-channel launches across Ulta Beauty, Amazon, and TikTok Shop highlight how limited-edition products can drive discovery through both traditional and social commerce. - **Licensed Merchandise:** Nostalgic character partnerships offer licensing owners new relevance in personal care by connecting entertainment IP with functional consumer products. ## Related on Trend Hunter - [Longevity Scalp Serums](https://www.trendhunter.com/trends/scalp-anti-aging-serums.md) - [Korean Botanical Scalp Serums](https://www.trendhunter.com/trends/korean-botanical-scalp-serums.md) - [Scalp-First Haircare](https://www.trendhunter.com/trends/scalpfirst-haircare.md) - [Skincare-Inspired Scalp Care](https://www.trendhunter.com/trends/scalp-care-hair-products.md) - [Scalp-First K-Beauty Haircare](https://www.trendhunter.com/trends/dr-groot.md) - [Growth-Boosing Hairline Rollerballs](https://www.trendhunter.com/trends/biopilixin-hairline-booster.md) - [Skincare-Inspired Solid Haircare](https://www.trendhunter.com/trends/skincare-inspired-solid-haircare.md) - [Sensorial Scalp Care Systems](https://www.trendhunter.com/trends/lavender-lychee-scalp-collection.md) - [Licensed Beauty Brushes](https://www.trendhunter.com/trends/licensed-beauty-brushes.md)