# Nostalgic Pizzeria Branding Enzo's Trattoria Draws Its Aesthetic Inspiration from Vintage Sports By Jana Pijak | Published 2015-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nostalgic-pizzeria References: [behance.net](https://www.behance.net/gallery/24670923/Enzos) Enzo's Trattoria is a nostalgic pizzeria that boasts a charming brand identity. Drawing inspiration from the world of competitive sports, the pizza spot's boxes, menu items and coasters feature pink and white accents. They are also adorned with simplistic volleyball imagery that references a vintage theme. In addition to its promotional items, this nostalgic pizzeria also extends its retro theme through its [interior design](https://www.trendhunter.com/trends/north-of-brooklyn-1) and relies on accents that appear rustic and authentically Italian. It is also adorned with old photographs of volleyball players and even features menu designs that are modeled after [vintage news stories](https://www.trendhunter.com/trends/newstalgia-1). Overall, this pizzeria branding embraces an old-world feel and will appeal to millennial foodies with an appreciation for winning branding. The project is conceived by Swedish creative agency Under and relies on simple but powerful visuals. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 57% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Branding:** Opportunity for businesses to create brand identities that evoke nostalgia and appeal to millennial consumers. - **Themed Interior Design:** Potential for businesses to incorporate retro elements into their interior design, creating immersive experiences for customers. - **Sports-themed Imagery:** Opportunity to incorporate sports-inspired visuals and motifs into promotional materials and branding for a unique and memorable aesthetic. ### Where This Applies - **Restaurant Industry:** Restaurants can leverage vintage-inspired branding and themed interior design to create unique dining experiences that resonate with customers. - **Hospitality Industry:** Hotels and resorts can incorporate nostalgic elements into their branding and decor to create a unique and memorable guest experience. - **Retail Industry:** Retailers can utilize vintage-themed branding and visual elements to create a nostalgic shopping experience that resonates with customers. ## Related on Trend Hunter - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Red Brick-Adorned Rustic Pizzerias](https://www.trendhunter.com/trends/capiche.md) - [Retro Sandwich Diners](https://www.trendhunter.com/trends/renzo-sandwich.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Pizza Brand Fashion Collections](https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Qsr Retro Film Tributes](https://www.trendhunter.com/trends/dominos-40th-anniversary.md)