# Collaborative Toy Notebooks Moleskin Joins with LEGO to Create a Line of Nostalgic Notebooks By Tana Makmanee | Published 2014-09-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nostalgic-notebooks References: [highsnobiety](http://www.highsnobiety.com/2014/09/24/moleskine-lego-limited-edition-2014-collection/) & [shop.moleskine](http://shop.moleskine.com/en-us/notebooks-journals/limited-editions/lego-ii-2-limited-edition-notebook-pocket-plain-black-hard-cover-8075) Collaborating with Moleskin for a second time, [LEGO](https://www.trendhunter.com/trends/herschel-x-lego) has teamed up with with the [iconic stationary brand](https://www.trendhunter.com/trends/taggeez) to create a line of nostalgic notebooks that pay tribute to the classic building block franchise. The Moleskin x LEGO 2014 collection offers a limited edition set of notebooks that features designs reminiscent of the [iconic LEGO play set](https://www.trendhunter.com/trends/lego-and-wallpaper). With LEGO being such an iconic toy brand and Mokeskin being a leader in stationary, the collaboration of these two big name brands will surely have fans clamoring to have a closer look. Coming in a variety of colors such as black, red, blue and white, this notebook collection will definitely have consumers feeling nostalgic about toys they used to play with in the past. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Toy-inspired Stationery:** The collaboration of toy and stationary brands to create nostalgic notebooks demonstrate an opportunity for disruptive innovation by further blurring the lines between play and work. - **Nostalgic Design:** The rise of nostalgia in product design, including notebooks, presents an opportunity for disruptive innovation by tapping into consumers’ emotional connection with a brand or product from their past. - **Limited Edition Collectibles:** The popularity of limited edition collaborations between well-known brands presents an opportunity for disruptive innovation by creating exclusive products that are highly sought after by collectors and enthusiasts. ### Sectors Adopting This - **Stationery:** The collaboration of toy and stationary brands to create nostalgic notebooks extends the target market for stationery products as it appeals to both children and adults. - **Toy:** Collaborating with stationary brands for limited edition products such as notebooks presents an opportunity for toy brands to expand their product offerings and explore new markets. - **Design:** The rise of nostalgia in product design presents an opportunity for designers to tap into consumers’ emotional connection with a brand or product from their past and create products that evoke a sense of nostalgia and emotion. ## Related on Trend Hunter - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Building Block-Inspired Furniture Collections](https://www.trendhunter.com/trends/lego-x-room-copenhagen.md) - [Hybrid Luxe Card Holders](https://www.trendhunter.com/trends/noteanote.md) - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md) - [Customizable Toy Islanders](https://www.trendhunter.com/trends/animal-crossing-1.md) - [Clinical Bed Notebooks](https://www.trendhunter.com/trends/hospital-bed-notebook.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md) - [Footwear-Inspired Puzzle Brand Partnerships](https://www.trendhunter.com/trends/nike-and-lego.md) - [Building Block Decor Collections](https://www.trendhunter.com/trends/pottery-barn-kids-x-lego-collection.md)