# Nostalgic Mocktail Energy Drinks Celsius Turns Shirley Temple into a Spritz Vibe Flavor By Amy Duong | Written with AI assistance | Published 2026-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nostalgic-mocktail-energy-drinks References: [parade](https://parade.com/food/celsius-new-shirley-temple-holiday-flavor)  Celsius is expanding Spritz Vibe with [Sparkling Shirley Temple](https://www.trendhunter.com/trends/7up-shirley-temple), a Winter Edition energy drink that turns a 90-year-old mocktail into a holiday-season offering. The limited run follows the brand's summer limoncello release, but shifts from an Italian aperitif cue to a long-established party drink. A cherry-and-citrus profile keeps the sip close to its namesake while 200 milligrams of caffeine gives it the lift expected from Celsius. Zero sugar keeps it aligned with the brand's usual formula. It is already appearing on shelves ahead of the holidays. Its holiday-only Winter Edition slot turns a nostalgic soft-drink cue into a limited seasonal reason to buy [Celsius beyond regular everyday flavors](https://www.trendhunter.com/trends/celsius-energy-drinks). Pairing that cue with 200 milligrams of caffeine moves Shirley Temple from party tables and soda aisles into the [grab-and-go energy set](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola). Image Credit: Celsius ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 17% | Activity: 17% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Nostalgic Functional Beverages:** Classic mocktail and soda profiles are being reframed with caffeine, zero sugar, and performance cues, creating space for familiar flavors to migrate into high-growth functional drink formats. - **Seasonal Limited-edition Flavors:** Holiday-timed releases transform routine beverage purchases into collectible, occasion-driven moments, allowing brands to test demand while generating short-term shelf excitement. - **Mocktail-inspired Energy Drinks:** Alcohol-free party drink cues are entering the energy category, blending social nostalgia with grab-and-go utility for consumers seeking festive but functional alternatives. ### Who This Affects Most - **Energy Drinks:** The category is expanding beyond traditional citrus and tropical profiles as nostalgic and occasion-based flavors create new differentiation in a crowded performance beverage market. - **Non-alcoholic Beverages:** Legacy soft-drink and mocktail references are gaining renewed commercial relevance when paired with modern wellness claims, carbonation, and low- or no-sugar formulations. - **Retail Grocery:** Seasonal functional beverages offer grocers fresh merchandising opportunities around holidays, impulse coolers, and limited-time product drops that can lift traffic and basket value. ## Related on Trend Hunter - [Mocktail-Inspired Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-shirley-temple.md) - [Fizz-Free Energy Drinks](https://www.trendhunter.com/trends/fizz-free-energy-drinks.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/rockstar-mocktail-energy-drink.md) - [Spritz-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-spritz-vibe-summer.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/celsius.md) - [Mocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/bloom-nutrition-shirley-temple.md) - [Spiked Soda Mocktails](https://www.trendhunter.com/trends/tempted-dirty-shirley.md) - [Pomegranate Energy Drinks](https://www.trendhunter.com/trends/pomegranate-energy-drinks.md) - [Swedish Winter Energy Drinks](https://www.trendhunter.com/trends/swedish-winter-energy-drinks.md)