# Resurging Nostalgic Gums This Banana-Flavored Gum Will be Re-Released in Brazil By Mishal Omar | Published 2016-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nostalgic-gum References: [g1.globo](http://g1.globo.com/economia/midia-e-marketing/noticia/2016/07/sabor-banana-do-chiclete-bubbaloo-febre-nos-anos-90-sera-relancado.html) & [exame.abril.br](http://exame.abril.com.br/marketing/noticias/icone-dos-anos-90-bubbaloo-banana-volta-as-prateleiras) This nostalgic gum flavor is well known among those who lived in the 90s in Brazil. The 'Bubbaloo Sabor Banana' gum became famous in 1991 with a playful advertisement that featured a memorable song as well as a vibrant flavor that appealed to young people. After much demand from consumers, the snack company '[Mondelez Brazil](https://www.trendhunter.com/trends/maynards-bassetts-beetlejuice-beetlejuice)' decided to offer the gum in the country once again. The brand did this to target older consumers who had a nostalgic soft-spot for the gum, as well as to appeal to new generations who have not yet tried it. To advertise this nostalgic gum, the company hopes to once again create a memorable campaign but this time one that occurs in the digital sphere rather than on TV. The re-emergence of this once-popular gum works to please consumers of all ages. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Marketing:** There is an opportunity for companies to reintroduce nostalgic products to tap into the emotional connection and sentimentality of consumers. - **Digital Advertising for Nostalgic Products:** Companies can advertise nostalgic products in the digital sphere to reach a wider audience and engage with younger consumers. - **Flavor Revival:** Re-releasing discontinued flavors can generate buzz and drive sales for products with a cult following. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can reintroduce nostalgic products to appeal to both older and younger generations. - **Marketing and Advertising:** Marketing and advertising agencies can create campaigns to evoke nostalgia and connect with consumers emotionally. - **Consumer Goods:** Consumer goods companies can take advantage of nostalgia marketing to capitalize on consumers' emotional connections with discontinued products. ## Related on Trend Hunter - [Nostalgic Snack Ranges](https://www.trendhunter.com/trends/nostalgic-snacks.md) - [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md) - [Nostalgic Sour Candy Products](https://www.trendhunter.com/trends/itsugar-retro-sours.md) - [Celebratory Chewing Gum Documentaries](https://www.trendhunter.com/trends/bazooka-bubble-gum-turns-75.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Collaborative Bubble Gum Products](https://www.trendhunter.com/trends/hubba-bubba-x-skittles.md) - [Chewing Gum Soda Flavors](https://www.trendhunter.com/trends/bubble-gum-soda.md) - [Sour Powder-Filled Chewing Gums](https://www.trendhunter.com/trends/juicy-drop-blasts-tropical.md) - [Consumer-Driven Gum Flavors](https://www.trendhunter.com/trends/wrigleys-extra-gum.md)