# Conceptual 90s Fashion The Ones 2 Watch 'Holly Holly' Exclusive Highlights Nostalgic Apparel By Jana Pijak | Published 2016-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nostalgic-apparel References: [theones2watch](http://theones2watch.com/editorial/women/26415/) & [cathleenwolf](http://www.cathleenwolf.com/) Photographer Cathleen Wolf captures 'Holly Holly,' an editorial that spotlights nostalgic apparel that is 90s-inspired. Model Holly Becker fronts the image series that is styled by Reka Maria Probst. Opting for both retro and conceptual apparel, the stylist experiments with [holographic and transparent fabrics](https://www.trendhunter.com/trends/paranoid-fw25) and also dresses her muse in textured outerwear. Sporting 90s-inspired pieces like tube dresses and tanktops that are worn overtop fitted tees, model Holly Becker transforms into a retro teen with a flair for clothes that are both chic and comfortable. Hair and makeup for this image series is courtesy of Linda Sigg who opts for natural tresses and technicolored eyeshadow applications. These include blue and orange eye makeup looks that compliment this photoshoot's nostalgic apparel picks flawlessly. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Fashion:** Disruptive innovation opportunities lie in creating modern clothing that taps into the nostalgia of past eras. - **Conceptual Apparel:** There is potential for disruptive innovation in designing avant-garde garments that push the boundaries of traditional fashion. - **Retro Styling:** Disruptive innovation can arise from combining vintage fashion elements with modern aesthetics to create unique and trendy looks. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the nostalgia trend by curating collections that feature popular styles from past decades. - **Cosmetics:** Cosmetics brands can embrace the nostalgic fashion trend by creating makeup products and looks inspired by iconic beauty trends of the 90s. - **Textile Manufacturing:** Disruptive innovation opportunities exist in the textile manufacturing industry through the development of innovative fabrics and materials that evoke nostalgia while offering modern functionality. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)