# Charitable Sandwich Giveaways McDonald's Joined with No-Shave November to Support Cancer Research By Riley von Niessen | Published 2020-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noshave-november References: [corporate.mcdonalds](https://corporate.mcdonalds.com/corpmcd/en-us/our-stories/article/OurStories.mcrib-shave-the-date.html) & [mcdonalds](http://mcdonalds.com) With the McRib making its much-anticipated nation-wide comeback in the US on December 2nd, [McDonald's](https://www.trendhunter.com/trends/mcdonalds-2) announced that it would be partnering with No-Shave November in support of cancer research. As a part of the campaign, McDonald's is challenging those who spent November growing out their facial hair for cancer awareness to shave it off for the chance to win a free McRib sandwich. The chain will be providing the first 10,000 entrants who showcase their smooth faces on [Twitter](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day) or [Instagram](https://www.trendhunter.com/trends/mymcdonalds-rewards). Those who don't have a beard to shave are still able to participate, as long as they tag @mcdonalds in their post and include the #Shave4McRibSweepstakes hashtag. McDonald's is also giving a portion of the proceeds from its McRib on launch day to the charity. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Charitable Partnerships:** The trend of partnering with non-profit organizations to support social causes is growing, providing opportunities for businesses to gain brand recognition, consumer goodwill and a good cause. - **Social Media Promotions:** Social media challenges and promotions are becoming increasingly popular, as brands continue to seek ways to engage with consumers and build a loyal following. - **Cause Marketing:** Cause marketing is gaining popularity as a way for businesses to give back while engaging customers, boosting sales, and enhancing brand reputation. ### Where This Applies - **Fast Food Industry:** Fast food companies are increasingly incorporating social responsibility into their brand identities, representing opportunities to collect social dividend as well as generate profits. - **Social Media and Marketing Industry:** The growth of social media and digital marketing, coupled with the desire for big brands to connect with customers on a personal level, has created many opportunities for causes to be combined with marketing campaigns. - **Cancer Research Industry:** The cancer research industry is driven by the efforts of organizations and businesses alike to find a cure and thereby give hope to millions of cancer patients around the world. ## Related on Trend Hunter - [Limited QSR Pork Sandwiches](https://www.trendhunter.com/trends/mcrib-1.md) - [Elusive QSR Sandwich Relaunches](https://www.trendhunter.com/trends/mcdonalds-mcrib-sandwich.md) - [Half-Gallon QSR Sandwich Sauces](https://www.trendhunter.com/trends/a-whole-lotta-mcrib-sauce.md) - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md) - [Charitable QSR Burger Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign.md) - [QSR Gold Card Campaigns](https://www.trendhunter.com/trends/mcdonalds-2.md) - [Charitable Qsr Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-day.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md)