# Progressively Growing Sneakers Target and Dr D;Wayne Edwards Introduce the Unique ÜNOS by Sz By Amy Duong | Published 2024-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nos-by-sz References: [target](https://www.target.com/b/unos-by-sz/-/N-q643leir4hx?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Shoe designer Dr D'Wayne Edwards. works with [Target](https://www.trendhunter.com/trends/zentoes-products) to present the ÜNOS by Sz series, which is a line of sneakers that are crafted to shrink or expand with the wearer specifically. The idea behind the design is that 'U Need One Size' addresses one of the main challenges to shoes -- outgrowing them. As a response, this solution is implemented to the ÜNOS by Sz as it is meant to fit both kids and adults. Notably, the shoes are also built on the patented Z-shaped sole unit so that it can be adjusted in terms of the length and the width. For [kids who grow up faster](https://www.trendhunter.com/trends/3d-foot-scanner) than they can break in the shoe, they create a longer life for the silhouette. Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 95% | Activity: 92% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Adjustable-fit Footwear:** Sneakers that can change size and width dynamically to accommodate growth spurts offer a tailored fit for every consumer. - **Sustainable Shoe Innovation:** Shoes designed to last through all stages of growth reduce waste and support eco-friendly fashion initiatives. - **Customizable Sneakers:** Footwear that adjusts for both kids and adults blurs traditional age boundaries, creating versatile products for family use. ### Sectors Adopting This - **Footwear Manufacturing:** The development of adaptive shoe technology can significantly alter traditional manufacturing processes and consumer choices. - **Fashion Retail:** Retailers offering expand-and-shrink shoe options may attract a diverse and eco-conscious customer base. - **Children's Apparel:** Kids' clothing brands incorporating adaptable footwear solutions can stay relevant as children rapidly outgrow standard sizes. ## Related on Trend Hunter - [Sustainable Adapting Shoe Designs](https://www.trendhunter.com/trends/baby-shoe.md) - [Advanced Kids Sizing Tools](https://www.trendhunter.com/trends/makip-1.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Habit-Responsive Skate Shoe Designs](https://www.trendhunter.com/trends/vansza-collection.md) - [Modular Repairable Sneakers](https://www.trendhunter.com/trends/udbr.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Summer-Ready Sporty Slip-Ons](https://www.trendhunter.com/trends/aqua-swoosh.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md)