# Boat-Sized Soda Bottles Norwegian Soft Drink Solo Launches Giant Message in a Bottle By Tia Clarke | Published 2013-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/norwegian-soft-drink-solo References: [designtaxi](http://designtaxi.com/news/357026/World-s-Largest-Message-In-A-Bottle-Voyaging-Across-The-Atlantic/) & [solo.no](http://solo.no/nb) The people behind [Norwegian Soft Drink Solo](https://www.trendhunter.com/trends/fresh-twist-on-soda) and Oslo-based PR agency Try/Apt have come up with an idea which is sure to spark public attention. They created a giant replica of a brightly colored plastic bottle in yellow and orange, and launched it on a solo mission across the Atlantic Ocean. The gargantuan bottle is a staggering 26-feet long and weighs in at a colossal 2.5 tons. Whoever is lucky enough to find this giant bottle will uncover a case of 12 Solo drinks and a 12-square meter letter, which will reveal the details of a mysterious prize. As the giant bottle is unmanned, it is hard to predict where it will end up. However, it does have a GPS system on-board, which will track and tweet its location throughout the journey. This is a whimsical and fun way to interact with customers and raise the brand’s profile. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Giant Replica PR Stunts:** Companies can leverage attention-grabbing large PR stunts, like giant replicas, to increase brand awareness and interaction with customers. - **Unmanned Promotions:** Using unmanned vehicles for promotional events, like the giant bottle with GPS tracking, provides a unique and entertaining way to engage with customers. - **Location-based Promotions:** Incorporating GPS technology into promotional events allows for real-time tracking and location-based interaction with customers. ### Who This Affects Most - **Beverage:** Beverage companies can utilize unique PR stunts and promotions, like the giant bottle, to increase brand recognition and sales. - **Advertising & Marketing:** Advertising and marketing agencies can develop creative and attention-grabbing promotional campaigns, like the giant bottle with GPS tracking, to drive engagement and brand awareness. - **Technology:** Technology companies can provide the GPS tracking and other technical features necessary for unmanned promotional events, like the giant bottle, to succeed. ## Related on Trend Hunter - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Six-Liter Cider Bottles](https://www.trendhunter.com/trends/cider-bottle.md) - [Record-Breaking Wine Bottles](https://www.trendhunter.com/trends/belaire-zeus.md) - [Recycled Bottle Seltzers](https://www.trendhunter.com/trends/aupale-grapefruit-seltzer.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md)