# Creative Disability Promotions The Norwegian Association of the Blind Commercial is Cute & Clever By Chalaine Mantha | Published 2011-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/norwegian-association-of-the-blind References: [adsoftheworld](http://adsoftheworld.com/media/tv/the_norwegian_associaton_of_the_blind_office_love) & [try.no](http://www.try.no/#/nyheter/2010/03/19/23/velkommen) The [advertising agency](https://www.trendhunter.com/trends/innocean-berlin) Try from Oslo, Norway seems to be promoting naughty office behavior in the new commercial for the Norwegian association of the Blind. The short commercial shows two office lovers about to get it on when a [blind co-worker](https://www.trendhunter.com/trends/apples-holiday-ad) walks in on them. After a quick chat, the blind man leaves having no clue what was really going on. The spot is pretty funny and shows that blind people are just as capable of working successfully in an [office environment](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 95% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Inclusive Advertising:** Opportunity to create advertising campaigns that include and portray people with disabilities in a positive and empowering way. - **Humorous Commercials:** Opportunity to use humor in advertising to engage and entertain audiences while delivering a message. - **Diversity in the Workplace:** Opportunity to promote and celebrate diversity in the workplace, showcasing the abilities and contributions of individuals with disabilities. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to create inclusive and humorous campaigns that challenge traditional stereotypes and promote diversity. - **Entertainment:** Opportunity for entertainment industry to create inclusive and humorous content that reflects the experiences of individuals with disabilities. - **Human Resources:** Opportunity for HR professionals to advocate for inclusive workplace practices and promote diversity and representation of individuals with disabilities. ## Related on Trend Hunter - [Color Blindness-Exclusive Billboards](https://www.trendhunter.com/trends/accessibility-adapter.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [All-Dark Marketing Campaigns](https://www.trendhunter.com/trends/darkest-campaign-yet.md) - [Braille-Integrated Furniture Designs](https://www.trendhunter.com/trends/aedo-collection.md) - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Accessibility-Focused Sports Partnerships](https://www.trendhunter.com/trends/american-council-of-the-blind.md)