# Peek-A-Boo Advertisements The Up-Skirt Ad for Norwegian Airlines is Interactively Funny By Kamal Musharbash | Published 2010-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/norwegian-airlines References: [bumbumbum.me](http://bumbumbum.me/2010/10/12/norwegian-new-destinations-outdoor/) & [volt.se](http://www.volt.se/) Swedish advertising company [Volt](https://www.trendhunter.com/trends/peach-responsibly) teamed up with [Norwegian Airlines](https://www.trendhunter.com/trends/its-different-out-here) for a new campaign to promote its cultural influence in Europe. The [interactive advertisement](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) consists of a traditional real-life kilt, with the ad hiding between its folds. The quasi-sexy ad gives off a humorous and effective feel. Volt’s advertisements are always quite creative, touching base on real-life experiences and day to day basics. Therefore, when Norwegian Airlines collaborated with them, the results were advantageous and comical. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Advertisements:** Opportunity to bring a new level of engagement to traditional advertising methods by incorporating interactive elements into the ad itself. - **Humorous Advertising:** Disrupting the traditional serious advertising tone and using humor as a tool to engage audiences and create a memorable impact. - **Real-life Experience Based Ads:** Opportunity for brands to create ads that tap into relatable experiences and emotions of their audience to build a deeper connection and loyalty. ### Who This Affects Most - **Advertising:** Opportunity to explore new, creative ways of advertising that engage audiences and leave a lasting impression. - **Aviation:** Opportunity for airlines to differentiate themselves from competitors through creative advertising that highlights cultural influences and values. - **Marketing:** Opportunity for marketers to generate buzz and attention for their brands by incorporating humor and relatable real-life experiences into advertising campaigns. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)