# Card-Themed Craft Beers Norwalk Brew House and Don Clemente Lotería Made Cans Inspired by Lotería By Laura McQuarrie | Published 2023-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/norwalk-brew-house-and-don-clemente-loteria References: [thedieline](https://thedieline.com/blog/2023/7/10/loteria-and-norwalk-brew-house-announce-first-craft-beer-based-on-the-popular-mexican-game)  Norwalk Brew House and Don Clemente Lotería teamed up to bring imagery from a classic Mexican game to craft beer. Lotería is a traditional Mexican [game of chance](https://www.trendhunter.com/trends/roulette-ipa-pack), similar to bingo, played with a deck of cards adorned with [colorful illustrations](https://www.trendhunter.com/trends/range-of-beers) representing different characters, objects and concepts. Players mark off matching cards on their boards as a designated caller randomly selects and announces cards from the deck until someone completes a winning pattern. While every family plays the game a little bit differently, these colorful cans are nostalgic and supportive of positive narratives. The first can in this collection depicts "La Mano" with a vibrant label designed by artist Blanca Molina. This thoughtful collaboration is introducing Don Clemente Lotería to a Latino craft beer audience. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 66% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Craft-beer Collaboration:** Opportunity for breweries to collaborate with different brands and themes, resulting in unique and appealing craft beer offerings. - **Nostalgic Packaging:** A trend in packaging design to incorporate nostalgic themes and visuals to evoke positive emotions and connect with consumers. - **Cultural Integration:** Exploring cultural elements and traditions to create products that resonate with specific communities and audiences. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can leverage collaborations and innovative packaging to differentiate themselves and attract a diverse consumer base. - **Packaging Design:** Opportunity for designers and packaging companies to create unique and nostalgia-driven labels that enhance brand identity and consumer appeal. - **Cultural Marketing:** By integrating cultural elements into their products, brands can tap into specific demographic markets and establish strong connections with consumers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Celebrational Beer Can Designs](https://www.trendhunter.com/trends/modelo.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Casino-Themed Beers](https://www.trendhunter.com/trends/jackpot-juice-hazy-ipa.md) - [Mexican Non-Alcoholic Craft Brews](https://www.trendhunter.com/trends/mexican-nonalcoholic.md) - [Subtly Spicy Mexican-Style Lagers](https://www.trendhunter.com/trends/spicy-mexicanstyle-lagers.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Non-Alcoholic Mexican-Style Lagers](https://www.trendhunter.com/trends/electrolime-cerca-de-cerveza.md) - [Mexican-Style Lagers](https://www.trendhunter.com/trends/shiner-beer.md)