# Party-Ready Eye Shadow Palettes The Norvina Palette is Perfect for Day and Night Looks By Ell Smith | Published 2018-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/norvina-palette References: [hypebae](https://hypebae.com/2018/7/anastasia-beverly-hills-norvina-eyeshadow-palette-swatches) & [anastasiabeverlyhills](https://www.anastasiabeverlyhills.com/) Anastasia Beverly Hills has released its 'Norvina' palette -- a vibrant new [eye shadow palette](https://www.trendhunter.com/trends/beauty-bento) that's helping consumers shine through the summer season. This new cosmetic product was named after the daughter of Anastasia Beverly Hills' founder, Claudia Norvina Soare. The palette arrives in a [bold violet package](https://www.trendhunter.com/trends/shadow-of-secrets-collection) which elicits a sense of elegance. Inside, the consumer will have access to [14 unique shades](https://www.trendhunter.com/trends/eye-makeup-product) that range from casual to more audacious colors. A shade like 'Drama' is perfect for anyone looking to enhance their night out look, while 'Love' is ideal for a more laid back, day-to-day look. The brand's Norvina palette will be available starting July 17th on the cosmetic brand's webstore. Image Credit: Via Instagram @anastasiabeverlyhills ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vibrant Eye Shadow Palettes:** Creating eye shadow palettes with bold and vibrant colors is a disruptive innovation opportunity. - **Personalized Cosmetics:** Developing customized cosmetic products named after key figures like family members or fans presents a disruptive innovation opportunity. - **Online Cosmetics Sales:** Expanding direct-to-consumer online sales platforms for cosmetics brands can yield disruptive innovation opportunities. ### Industries Being Reshaped - **Cosmetics Industry:** The cosmetics industry can leverage vibrant eye shadow palettes to attract diverse consumer groups and stay ahead of trends. - **Beauty Retail:** Beauty retailers can benefit from personalized cosmetic products to offer a unique shopping experience and build brand loyalty. - **E-commerce:** E-commerce platforms can tap into the growing online cosmetics sales market by providing efficient distribution channels and personalized recommendations. ## Related on Trend Hunter - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md)