# Naturally Extracted Soy Protein Powders Norvia Offers Meal Replacements and Performance Enhancers By Riley von Niessen | Published 2019-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/norvia References: [info.norvia](https://info.norvia.com/home.html) Now available in the UK for the first time, Norvia Nutrition's weight loss and performance-enhancing supplements are made with naturally extracted soy protein and other [plant-derived ingredients](https://www.trendhunter.com/trends/plant-proteins) to help consumers meet their personal health goals. The velvety protein powders are offered in two variations, a [low-calorie meal replacement](https://www.trendhunter.com/trends/sperri) that's intended for consumers who are looking to shed pounds and see results quickly, and a [performance-enhancing formula](https://www.trendhunter.com/trends/2025-rebrand) that's meant to be taken before and during exercise to provide all the nutrients and energy consumers need to push through. Norvia's performance formula can also be used as a meal replacement, as it utilizes the same 25 essential vitamins and minerals that are found in its low-calorie option. Both variations are offered in Ice Vanilla and Arctic Chocolate flavors, with the portable sachets easily mixed into water. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein:** There's an opportunity for disruptive innovation in developing other naturally extracted plant-based proteins for weight loss and performance enhancement supplements. - **Personalized Nutrition:** Innovative companies can explore creating personalized nutrition plans that incorporate meal replacement and performance enhancing supplements according to individuals' health goals. - **Convenient Packaging:** There's potential for a disruptive innovation opportunity in developing more eco-friendly and convenient packaging solutions for supplements like single-serving sachets. ### Where This Applies - **Health and Wellness:** The health and wellness industry can leverage plant-based proteins and personalized nutrition supplements for weight loss and performance enhancement programs. - **Fitness and Sports Nutrition:** There's an opportunity for disruptive innovation in developing natural and plant-based performance enhancing supplements for athletes and fitness enthusiasts. - **Food and Beverage:** Innovative food and beverage companies can explore creating meal replacement options that incorporate natural and plant-based protein sources. ## Related on Trend Hunter - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md) - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Nutritionally Complete Plant Proteins](https://www.trendhunter.com/trends/complete-vegan-protein-blends.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Clean-Label Protein Powders](https://www.trendhunter.com/trends/solein-1.md) - [High-Protein Meal Powders](https://www.trendhunter.com/trends/meal-powder.md)