# Online Reputation Protectors Norton Top Search Result Helps You Make a Good First Impression By Katherinev123 | Published 2012-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/norton-top-search-result References: [mashable](http://mashable.com/2012/08/21/change-google-search-result/) & [nortontopsearch](http://nortontopsearch.com/) Often, people -- especially potential future employers -- will conduct an online search of you before you even meet them, and with [Norton](https://www.trendhunter.com/trends/antitrack) Top Search Result, you won't have to worry about embarrassing photos or links popping up as your first search result. Norton Top Search Result, free for Norton users, helps you protect your online reputation by allowing you to pick the result that appears first when someone searches your name. Once you have chosen which URL you would like to show up as the first result, Norton will verify your identity using [Facebook](https://www.trendhunter.com/trends/social-media-backup-platform) and it will take a couple of days before your customized search result kicks in. According to Mashable, Norton isn't the first company to provide online reputation protection. Last year [Google](https://www.trendhunter.com/trends/secondpage) introduced 'Me on the Web,' a tool that works in a similar fashion to the Norton Top Search Result tool. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 19% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Online Reputation Protection:** Tools like Norton Top Search Result and Google's Me on the Web are helping people protect their online reputation by allowing them to choose their top search result. - **Identity Verification:** Verification through social media platforms like Facebook is becoming a popular trend for identity verification in online reputation protection services. - **Privacy and Security:** Online reputation protection services promise to secure user's personal information while allowing them to take control of their online presence. ### Who This Affects Most - **Cybersecurity:** The online reputation protection market falls within the intersection of cybersecurity and personal branding. - **Human Resources:** Human resource departments can benefit from utilizing online reputation protection tools when conducting background checks on potential employees. - **Social Media Management:** Companies offering online reputation protection services are competing with social media management firms for market share. ## Related on Trend Hunter - [Anti-Tracking Privacy Apps](https://www.trendhunter.com/trends/antitrack.md) - [Browser Updated Privacy Features](https://www.trendhunter.com/trends/google-search-1.md) - [Privacy Search Engines](https://www.trendhunter.com/trends/nool-quest.md) - [Online Privacy Services](https://www.trendhunter.com/trends/deleteme.md) - [Expanding Browser Extensions](https://www.trendhunter.com/trends/secondpage.md) - [AI-Generated Deepfake Content Features](https://www.trendhunter.com/trends/aigenerated-deepfake.md) - [Real-Time Verification Tools](https://www.trendhunter.com/trends/notcommon.md) - [Authentic Search Filtering](https://www.trendhunter.com/trends/preai-search-filters.md) - [Bookmark Search Engines](https://www.trendhunter.com/trends/snapmark.md)