# Crappy Credit Crunchvertising Lame Norton Furniture Ad Comforts Those With Poor Credit By Andrew Robichaud | Published 2009-06-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/norton-furniture-ad References: [gizmodo](http://gizmodo.com/5293792/obnoxious-local-ads-coming-to-directv-in-2011) & [nortonfurniture](http://www.nortonfurniture.com/) The [lame infomercial](https://www.trendhunter.com/trends/matty-matheson-and-gozney) or commercials we usually see are no-name businesses with cheap actors that emphasize **every** second **word** way more then they should. This [hilarious ad](https://www.trendhunter.com/trends/ikea-rewards-program) comes from Cleveland’s own Norton Furniture. The difference between this ad and the other *enthusiastic* local commercials we see is that he’s basically the exact opposite of those same commercials. Listen to him very reassuringly (and I mean *very*) tell viewers that his [furniture store](https://www.trendhunter.com/trends/wherever-life-goes) is the place to be. But if you do go, watch out for tigers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 24% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Infomercials:** Disruptive innovation opportunity: Explore creative and engaging ways to make infomercials more appealing and effective. - **Local Commercials:** Disruptive innovation opportunity: Develop new approaches to local commercials that stand out and resonate with viewers. - **Authentic Advertising:** Disruptive innovation opportunity: Capitalize on the trend of authentic advertising by creating genuine and relatable ads. ### Who This Affects Most - **Furniture Retail:** Disruptive innovation opportunity: Implement innovative strategies to market furniture stores and attract customers. - **Marketing and Advertising:** Disruptive innovation opportunity: Revolutionize marketing and advertising techniques to captivate audiences in new and creative ways. - **Video Production:** Disruptive innovation opportunity: Develop cutting-edge video production techniques that break the conventions of traditional commercials. ## Related on Trend Hunter - [Humorous Furniture Brand Campaigns](https://www.trendhunter.com/trends/cushiest-internship-in-america.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Furniture-Inspired Acting Games](https://www.trendhunter.com/trends/chair-ades-challenge.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md)