# Fishy Rapper Shoes Rapper Macklemore Unveiled His Signature Jordan ‘Northwest King Salmon’ Shoes By Rahul Kalvapalle | Published 2014-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/northwest-king-salmon References: [hiphopdx](http://www.hiphopdx.com/index/news/id.28410/title.macklemore-reveals-northwest-king-salmon-jordan-melo-m10-shoes) & [instagram](http://instagram.com/p/m_CuzjQKzD/) The ‘Northwest King Salmon’ shoes are the result of a collaboration between Grammy-winning rapper Macklemore and [Nike’s](https://www.trendhunter.com/trends/concrete-boys-air-force-1) Jordan brand. The shoes are essentially a salmon-colored addition to the [Jordan Melo M10](https://www.trendhunter.com/trends/ja-2) line inspired by [NBA](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes) star Carmelo Anthony. The shoes’ color and name selection were influenced by Macklemore’s Pacific Northwest background. Macklemore may have rapped such lyrics as “a hundred dollars for a pair of shoes I would never hop in” and “my movement told me to be a consumer and I consumed it” in the song ‘WINGS,’ but it appears that even he couldn’t resist being given a signature shoe by the venerable Jordan brand. It’s unclear if these shoes will be made available on a wider scale, when they might be released and how much they will retail for. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Fashion Collaborations:** The collaboration between Macklemore and Nike's Jordan brand highlights a growing trend of celebrities partnering with fashion brands to release their own signature products. - **Personalized Athletic Footwear:** The 'Northwest King Salmon' shoes showcase the opportunity for athletic footwear brands to collaborate with individuals and personalize a shoe's design to fit their unique identity. - **Limited Edition Footwear Releases:** The potential limited release of the 'Northwest King Salmon' shoes highlights the trend of footwear brands using exclusivity as a marketing tactic to create hype and demand for their products. ### Sectors Adopting This - **Athletic Footwear:** Brands in the athletic footwear industry can capitalize on the trend of personalized and limited edition footwear releases by partnering with individuals, like Macklemore, to create signature products. - **Celebrity Collaborations:** Companies in the fashion industry can partner with celebrities to release personalized products like the 'Northwest King Salmon' shoes, tapping into the star power of these individuals to attract customers. - **Marketing and Advertising:** The exclusive and limited release of products like the 'Northwest King Salmon' shoes highlights the potential for marketing and advertising industries to use exclusivity as a tactic to drive demand and increase sales. ## Related on Trend Hunter - [Rapper-Collaborative Colorful Sneakrs](https://www.trendhunter.com/trends/1906r-sneaker-7.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Trout-Inspired Textural Sneakers](https://www.trendhunter.com/trends/mocaturf.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Lush Pink-Floral Lifestyle Sneakers](https://www.trendhunter.com/trends/1906r-sneaker-collaboration.md) - [Sleek Tonal Layered Footwear](https://www.trendhunter.com/trends/990v6-2.md)