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# Pre-Mixed Vodka Lemonade
Northwest Distillery Creates Award-Winning Beverages

By Tiana Reid | Published 2010-07-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/northwest-distillery
References: [luxist](http://www.luxist.com/2010/07/25) & [nwdistillery](http://www.nwdistillery.com/)

[Vodka lemonade](https://www.trendhunter.com/trends/vodkabased-lemonade) is a delicious summertime drink, and the Oregon-based [Northwest Distillery](https://www.trendhunter.com/trends/cowcohol) has put the two in one bottle. 'Hello Lovely' is the company's version of the classic drink, which they've made even more fresh and bikini-appropriate by adding [natural strawberry and lemon flavors](https://www.trendhunter.com/trends/croc-strawberry-limonade).

Pre-mixed drinks not your thing? Well, one of Northwest Distillery's most popular products is 'Liquid Vodka,' a quality vodka that you can play bartender with and create new cocktails whenever your heart desires.

**Implications** - 'Hello Lovely' is a mixture of strawberry and lemon fragrances that helps get users in the mood for true summer living. What's not to love?`

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 50% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Pre-mixed Beverages:** Northwest Distillery's 'Hello Lovely' pre-mixed vodka lemonade taps into the trend of convenient and ready-to-drink cocktails.
- **Flavored Vodka:** Northwest Distillery's natural strawberry and lemon flavored vodka showcases the trend of flavored spirits that offer new and exciting taste experiences.
- **Craft Cocktails:** Northwest Distillery's 'Liquid Vodka' empowers individuals to create their own custom cocktails, reflecting the trend of personalized and artisanal drink creations.

### Industries Being Reshaped

- **Alcoholic Beverage:** The pre-mixed vodka lemonade and flavored vodka trends present disruptive innovation opportunities in the alcoholic beverage industry.
- **Cocktail Bar:** The craft cocktails trend offers disruptive innovation opportunities for cocktail bars to incorporate customer-driven mixology experiences and unique flavor combinations.
- **Ready-to-drink Market:** The rise of pre-mixed beverages like 'Hello Lovely' represents a disruptive innovation opportunity within the ready-to-drink market segment as consumers seek convenience and flavor variety.

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- [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md)
- [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md)
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