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# Environmentally Conscious Beanies
Northface's New Beanies Were Made on an Eco-Friendly Sheep Farm

By Ell Smith | Published 2017-11-20 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/northfaces-new-beanies
References: [psfk](https://www.psfk.com/2017/11/the-north-face-created-a-hat-that-benefits-the-environment.html) & [thenorthface](https://www.thenorthface.com/en_ca/homepage.html)

Northface's new beanies were designed with the environmentally conscious in mind, as it uses materials sourced from the innovative Bare Ranch, on the border of California and Nevada.

Bare Ranch uses a unique method of sheep rearing which takes in 4,000 metric tons of CO2, benefiting the environment as a result. The textile organization Fibershed partnered with this ranch, creating a [carbon farming strategy](https://www.trendhunter.com/trends/coyuchi-1) which combines textiles and Bare Ranch's unique environmental practices. Northface's new beanies are being created through this collaborative process, as an extension of the company's efforts to implement more [environmentally friendly practices](https://www.trendhunter.com/trends/regeneration-nation).

Northface's goal is to aid in this program's expansion, inspiring other brands to reflect on practices that may be damaging to the environment.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 15% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Materials:** The use of materials sourced from innovative eco-friendly sheep farms presents an opportunity for businesses to create products that are environmentally conscious.
- **Carbon Farming:** The collaboration between textile organizations and sheep farms to create carbon farming strategies opens up avenues for disruptive innovation in sustainable textile production.
- **Environmental Consciousness:** The increasing demand for environmentally friendly products provides an opportunity for businesses to develop new offerings that align with consumer values.

### Who This Affects Most

- **Outdoor Apparel:** The outdoor apparel industry can leverage the use of eco-friendly materials to create sustainable and environmentally conscious products.
- **Textile Manufacturing:** The textile manufacturing industry can explore carbon farming strategies to reduce their carbon footprint and adopt more sustainable practices.
- **Fashion Retail:** Fashion retailers can cater to the growing consumer demand for environmentally conscious products by offering a variety of eco-friendly options.

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