# Polar Sea Salt Chocolates The Purdys Chocolatier North Pole Salted Caramels are Indulgent By Michael Hemsworth | Published 2022-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/north-pole-salted-caramels References: [candyindustry](https://www.candyindustry.com/articles/90849-purdys-chocolatier-debuts-north-pole-salted-caramels) & [purdys](https://www.purdys.com/)  The [Purdys Chocolatier](https://www.trendhunter.com/trends/dear-santa-bar) North Pole Salted Caramels have been created with the help of BC-based Vancouver Island Sea Salt to achieve a seasonal treat that's perfect for gifting. The product features polar sea salt sourced from the Arctic Circle and is crafted with the brand's signature caramel recipe originally made in 1907. The salted caramel chocolates are being launched in a 16-piece box for $24 to make them a great option to pick up as a gift for friend or loved one. The brand has also made a $10,000 donation to the [Arctic Children and Youth Foundation](https://www.trendhunter.com/trends/arctic-decaf-caf-latte) through its [Purple Partnerships](https://www.trendhunter.com/trends/evangelion-collaboration) philanthropic initiative to support the needs of youth in Nunavut. Content and Marketing Manager Julia Cho spoke on the new Purdys Chocolatier North Pole Salted Caramels saying, "We’re passionate about making Christmas magical for Canadians. Our chocolates bring so much joy to people around the holidays, and we wanted to make our most festive chocolate yet with our North Pole Salted Caramels.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 30% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Arctic Sourcing:** Disruptive innovation opportunity: Explore the use of unique ingredients sourced from extreme geographic locations to create distinctive and memorable products. - **Sustainable Philanthropy:** Disruptive innovation opportunity: Incorporate philanthropic initiatives into product launches to increase brand loyalty and promote sustainability. - **Limited Editions:** Disruptive innovation opportunity: Experiment with seasonal or limited-edition products to create a sense of urgency and excitement among consumers. ### Sectors Adopting This - **Gourmet Food:** Disruptive innovation opportunity: Combine high-quality, gourmet ingredients with unique sourcing methods to create distinctive and memorable products. - **Confectionery:** Disruptive innovation opportunity: Develop new and exciting flavour combinations to create unique and memorable treats for consumers. - **Philanthropy:** Disruptive innovation opportunity: Incorporate philanthropy into product launches to increase brand loyalty and promote social and environmental sustainability. ## Related on Trend Hunter - [Charitable Christmas Chocolates](https://www.trendhunter.com/trends/dear-santa-bar.md) - [Vegan Sea Salt Caramels](https://www.trendhunter.com/trends/vegan-sea-salt-caramels.md) - [Artisan Low-Sugar Caramels](https://www.trendhunter.com/trends/no-sugar-added-salted-caramels.md) - [Heritage-Honoring Holiday Chocolates](https://www.trendhunter.com/trends/purdys-chocolatier-holiday-range.md) - [Festive Holiday Chocolate Gifts](https://www.trendhunter.com/trends/christmas-chocolate-gift.md) - [Decadent Seasonal Confections](https://www.trendhunter.com/trends/canadian-wine-spirits.md) - [Salted Chocolate-Covered Caramels](https://www.trendhunter.com/trends/sanders-white-chocolate-sea-salt-caramels.md) - [Decadent Nutty Chocolates](https://www.trendhunter.com/trends/purdys-chocolatier-1.md) - [Salted Caramel Confection Cups](https://www.trendhunter.com/trends/bquet-caramel-cups.md)