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# Humanizing Villains
Showing the Softer Side of North Korea's Kim Jong-il

By Andrew Robichaud | Published 2009-05-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/north-korean-dictator-kim-jong-il
References: [nydailynews](http://www.nydailynews.com/news/us_world/2009/05/26/2009-05-26_north_koreas_kim_jong_il_your_average_madman__armed_with_nuclear_weapons.html) & [news.bbc](http://news.bbc.co.uk/2/hi/asia-pacific/783967.stm)

He may be known as a lunatic and a ruthless dictator, but I bet there are a lot of things the world doesn’t know about Kim Jong-il.

The North Korean dictator has been in charge since 1994 and continues to rule with an iron fist.

But did you know Kim Jong-il is quite the ladies’ man? Apparently his wit and charm seldom fails when wooing a lady friend.

He is also apparently terrified of planes, so all of his traveling is done by train.

(My Personal Favorite) Kim Jong-il happens to be a [huge movie buff](https://www.trendhunter.com/trends/the-filmologist). His collection is rumored to have more than 20,000 films in it. His favorites are said to be “Friday the 13th,” “Rambo” and [James Bond](https://www.trendhunter.com/trends/saint-mxxxxxx).

Everybody has minor details that make us chuckle. I just wouldn’t suggest chuckling in Kim Jong-il’s face.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 35% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders)

## Key Themes

### Key Themes Behind This Trend

- **Humanizing Villains:** Finding the softer side of notorious figures can create a new wave of empathy and understanding in storytelling.
- **Charismatic Leaders:** Exploring the hidden personal traits of powerful leaders can challenge existing perceptions and humanize them to the public.
- **Unconventional Hobbies:** Revealing unexpected interests of influential individuals can provide unique insights and generate public intrigue.

### Where This Applies

- **Film and Entertainment:** Incorporating the personal interests of well-known figures into movies and entertainment can create engaging storytelling opportunities and attract a broader audience.
- **Media and Journalism:** Highlighting the human side of controversial leaders can challenge biased narratives and foster a more nuanced understanding of global politics and diplomacy.
- **Marketing and Advertising:** Utilizing the unexpected hobbies of public figures in advertising campaigns can capture attention and create a memorable brand image.

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