# Purple-Inspired Outdoor Apparel The North Face’s FW21 Collection Harnesses the Power of Purple By Grace Mahas | Published 2021-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/north-faces-fw21-collection References: [thenorthface](https://www.thenorthface.com/en_ca/homepage.html/?dsegggs) As we approach the winter season, [The North Face](https://www.trendhunter.com/trends/the-north-face-x-skims) recently expanded its portfolio with the launch of its Fall/Winter 2021 collection with pieces that "harness the power of purple." The brand offers coveted outerwear in stunning Blackberry Wine and Dark Eggplant Purple colorways, with items ranging from [puffers, fleeces, jackets, toques, mitts](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line), and more. The North Face is beloved for its [high-quality pieces that focus on sustainability](https://www.trendhunter.com/trends/fall-and-winter-line). Expertly crafted to withstand the test of time, the pieces do not compromise on style and boast a range of fashion-forward silhouettes that are sure to become staples in your wardrobe. The entire The North Face Fall/Winter 2021 collection is available to purchase online and in selected retailers with prices starting at $44.99 CAD. Image Credit: The North Face ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 56% | Activity: 20% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Purple Outdoor Apparel:** The trend towards purple-inspired outdoor apparel is an opportunity for fashion companies to capitalize on the popularity of the color in performance clothing. - **Sustainable Outerwear:** The trend towards sustainable outerwear highlights an opportunity for companies to develop long-lasting pieces while reducing their environmental impact. - **Fashion-forward Performance Wear:** The trend towards fashion-forward silhouettes in performance wear is an opportunity for apparel companies to bridge the gap between style and function. ### Sectors Adopting This - **Fashion:** The fashion industry has an opportunity to explore purple-inspired outdoor apparel that bridges the gap between style and function while prioritizing sustainability. - **Outdoor Apparel:** The outdoor apparel industry can explore sustainable materials and innovative designs to create high-quality, fashion-forward pieces in response to consumer demand for purple-inspired performance clothing. - **Retail:** Retailers can capitalize on the trend towards purple-inspired outerwear by offering a range of options in-store and online, showcasing innovative designs and sustainable manufacturing processes. ## Related on Trend Hunter - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Technical Skin-Tight Mountaineer Garments](https://www.trendhunter.com/trends/the-north-face-and-skims.md)