# Weather-Combating Trench Jackets THE NORTH FACE PURPLE LABEL and BEAMS Japan Prepare for FW18 By Amy Duong | Published 2018-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/north-face-purple References: [highsnobiety](https://www.highsnobiety.com/p/the-north-face-purple-label-beams-outerwear-buy/) & [beams.co.jp](https://www.beams.co.jp/item/beams/coat/11190299594/) THE NORTH FACE PURPLE LABEL and BEAMS Japan work in partnership to prepare for the dropping temperature to come with a set of [trench coats designed for Fall/Winter 2018](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection). The collaboration delivers an elegant range surrounding outerwear that is designed to tackle the unpredictable conditions that come with the cold seasons. The exclusive range features coach jackets and trench jackets that have [water-repelling elements](https://www.trendhunter.com/trends/pieces-for-rainy-days) and polyester materials with quick-drying sensibilities. Additionally, the cotton lining is quilted in order to enable insulated components and it is all finished in a lightweight bayhead cloth material that allows for full breathability. The overall design aesthetics of the outerwear is very minimal, with a neutral color palette of navy blue, beige, and olive green. There is also the option of a simplistic gingham pattern design that stands out in the selection. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Weather-combating Trench Jackets:** Trench jackets designed for Fall/Winter 2018 that tackle unpredictable weather conditions with water-repelling elements and insulated components. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can benefit from incorporating weather-combating features into their outerwear designs. - **Outdoor Gear and Equipment:** The outdoor gear and equipment industry can explore innovative materials and construction techniques for weather-resistant products. - **Textile Manufacturing:** The textile manufacturing industry can capitalize on the demand for quick-drying and breathable fabrics for weather-combating apparel. ## Related on Trend Hunter - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [Utility Field Jackets](https://www.trendhunter.com/trends/journal-standard-relume.md) - [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md) - [Collaboration Fashion Puffer Coats](https://www.trendhunter.com/trends/eye-junya-watanabe-man.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Premium Collaborative Technical Outerwear](https://www.trendhunter.com/trends/beams-and-arcteryx.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md)