# Cool Camouflage Carriers The North Face Purple Label Likes to Blend In By Vittoria Natarelli | Published 2010-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/north-face-purple-label References: [freshnessmag](http://www.freshnessmag.com/2010/07/26/the-north-face-purple-label-camouflage-bags-and-accessories/) & [nanamica](http://www.nanamica.com/shopping/north_face/index.html) The [North Face](https://www.trendhunter.com/trends/the-north-face-urban-exploration-reexploration-patch-up) Purple Label is themed around camouflage this year, but it is doing everything but blending in. Taking inspiration from the Australian military camo with some soft light browns and lighter greens. The collection has an overall soothing feel regardless of what it is inspired by. The North Face Purple Label has the following items: Klettersac, Kanga, Shoulder Strap Accessories Pocket, [Base Camp](https://www.trendhunter.com/trends/basecamp-footwear) Duffle, Utility Pocket and Wallet. **Implications** - Now you can be fully decked out in camouflage as you complete your daily tasks. This line would be perfect for military supporters, hunters or those who enjoy the popular pattern. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Camouflage Fashion:** The trend of incorporating camouflage patterns in fashion is growing, creating opportunities for companies to innovate in the use of colors and patterns. - **Military-inspired Accessories:** The trend of military-inspired accessories is popular, creating opportunities for companies to create functional and fashionable products. - **Soothing Color Palettes:** The trend of using soothing color palettes in fashion is increasing, creating opportunities for companies to incorporate calming colors in their designs. ### Who This Affects Most - **Fashion:** The fashion industry can innovate in the use of camouflage patterns and military-inspired accessories. - **Outdoor Gear:** The outdoor gear industry can incorporate calming color palettes in their product designs. - **Military Support Products:** The military support products industry can create functional and fashionable products inspired by military camo patterns. ## Related on Trend Hunter - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Utility Field Jackets](https://www.trendhunter.com/trends/journal-standard-relume.md) - [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Collaboration Camouflage Backpacks](https://www.trendhunter.com/trends/the-brown-buffalo-x-huckberry-concealpack.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md)