# Breathable Outdoor Apparel The North Face and BEAMS Joined for a Summer 2018 Collection By Amy Duong | Published 2018-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/north-face-and-beams References: [highsnobiety](https://www.highsnobiety.com/p/the-north-face-beams-summer-2018/) & [beams.co.jp](http://www.beams.co.jp/global/) The North Face and [BEAMS](https://www.trendhunter.com/trends/beams-and-the-north-face) joined forces to drop a series of apparel for the Summer 2018 season. The outdoor label and Japanese brand have previously worked together before on a bold range and continue the same alignment with their latest collaboration. The collection is comprised of a series of [outerwear](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen), with each piece infused with technical specs that are designed to be venturing out in the wild for activities such as trekking, climbing and paddleboarding. The capsule includes vests, t-shirts, shorts and caps. The waterproof utility shorts are definitely the highlighting item of the collection, as well as the cap -- it has five panels constructed from breathable mesh materials for ventilation. Additionally, all items boast graphic branding details from both labels and are offered in four colorways -- tan, black, purple and turquoise. The collaborative collection will be available beginning June 26th at select BEAMS retail locations. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Technical Outdoor Apparel:** There is an opportunity for disruptive innovation in developing outdoor apparel with advanced technical features for activities such as trekking, climbing, and paddleboarding. - **Collaborative Capsule Collections:** The collaboration between outdoor brands and fashion brands presents an opportunity for disruptive innovation in creating limited-edition capsule collections that merge functionality and style. - **Breathable Mesh Materials:** The use of breathable mesh materials in apparel offers a disruptive innovation opportunity to enhance ventilation and comfort in outdoor clothing. ### Industries Being Reshaped - **Outdoor Apparel:** The outdoor apparel industry should explore the opportunity to develop more technical and breathable clothing for outdoor activities. - **Fashion:** The fashion industry can disrupt the market by collaborating with outdoor brands to create limited-edition capsule collections that combine style and functionality. - **Sports and Outdoor Retail:** Sports and outdoor retail stores can benefit from offering collaborative collections like the one between The North Face and BEAMS to attract outdoor enthusiasts looking for innovative apparel. ## Related on Trend Hunter - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Premium Collaborative Technical Outerwear](https://www.trendhunter.com/trends/beams-and-arcteryx.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md)