# North American Seafood Brands Scout Sources 100% of Its Product from Canada and the US By Laura McQuarrie | Published 2020-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/north-american-seafood References: [prnewswire](https://www.prnewswire.com/news-releases/scout-the-first-canned-seafood-brand-to-source-100-of-product-from-canada-and-the-us-launches-today-301125767.html) & [enjoyscout](http://www.enjoyscout.com/) Canadian seafood brand [Scout](https://www.trendhunter.com/trends/alternative-protein-dog-treats) is distinguishing itself by launching the first craft canned seafood line to source 100% of species off the shores of Canada and the U.S. By working with a network of small-scale and sustainable fisheries in North America, Scout supports transparency, sustainability, a local business model and protecting the health of the ocean. Scout is introducing itself with products like [Marine](https://www.trendhunter.com/trends/readytoserve-seafood) Stewardship [Council](https://www.trendhunter.com/trends/side-delights) Certified Albacore Tuna from the Pacific Northwest, Ontario trout and MSC Certified Atlantic lobster. The elevated seafood products tap into the popularity of European conservas culture and offer a simple way for people to enjoy chef-created canned seafood meals like Albacore Tuna with Garden Pesto or PEI Mussels in a Smoked Paprika & Fennel Tomato. Image Credit: Scout ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Craft Canned Seafood:** The trend of craft canned seafood presents an opportunity for brands to differentiate themselves by sourcing 100% of their products from specific regions. - **Sustainable Fisheries:** The focus on working with small-scale and sustainable fisheries allows brands to support transparency and sustainability while protecting the health of the ocean. - **European Conservas Culture:** The popularity of European conservas culture provides an opportunity for brands to offer elevated and chef-created canned seafood meals that cater to consumer preferences. ### Industries Being Reshaped - **Seafood:** The seafood industry can embrace the trend of craft canned seafood to attract consumers looking for unique and sustainably sourced products. - **Canning/preserving:** The canning/preserving industry can explore the trend of craft canned seafood to develop innovative packaging and conservation techniques that enhance the quality and taste of seafood products. - **Foodservice:** The foodservice industry can tap into the trend of craft canned seafood to create chef-inspired menu items that showcase the versatility and quality of canned seafood. ## Related on Trend Hunter - [Canned Eco-Conscious Seafood](https://www.trendhunter.com/trends/wild-planet.md) - [Tinned Sea Treats](https://www.trendhunter.com/trends/tiny-fish-co.md) - [Smoked Fish Tins](https://www.trendhunter.com/trends/fishwife.md) - [Canadian Seafood Delivery Services](https://www.trendhunter.com/trends/canadian-seafood-delivery-service.md) - [Attractive Canned Foods](https://www.trendhunter.com/trends/nice-cans.md) - [Adventurous Tinned Fish Products](https://www.trendhunter.com/trends/tiny-fish.md) - [Tinned Fish Product Ranges](https://www.trendhunter.com/trends/tinned-fish1.md) - [Canned Complete Seafood Meals](https://www.trendhunter.com/trends/coles-seafood.md) - [Sustainable Canned Seafood Products](https://www.trendhunter.com/trends/wild-planet-foods.md)