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# Vietnam War-Inspired Apparel
Norse Store and orSlow's New Capsule Makes Use of Herringbone Fabric

By Niko Pajkovic | Published 2022-08-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/norse-store
References: [hypebeast](https://hypebeast.com/2022/8/norsestore-or-slow-collaboration-collection) & [norsestore](https://www.norsestore.com/)

Denmark-based retailer Norse Store has teamed up with boutique Japanese fashion brand orSlow to launch a collaborative collection that will be sold exclusively on the company's online platform.

The collection draws inspiration from military attire and makes heavy use of herringbone fabric and slim-fit silhouettes. In particular, it borrows elements from Vietnam War-era items. For example, the M-38 jacket features several pockets and an extra-tough construction, mimicking the look of the American military jackets during the war. Other pieces in the capsule include tailored denim jeans and shirts, logo t-shirts, and a ripstop cotton cargo shirt.

“To bring the original herringbone fabric back to life, we needed a partner capable of dying and constructing cloth to our specifications," Norse Store buyer, Kevin Kafesu, referencing the inspiration for the unique collaboration.

Image Credit: Norse Store

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 72% | Activity: 39% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Military-inspired Apparel:** There is an opportunity to create military-inspired clothing collections utilizing durable fabrics and functional designs.
- **Collaborative Collections:** Retailers can partner with boutique brands to bring unique and exclusive capsule collections to their customers.
- **Focus on Vintage Styles:** Designers can draw inspiration from past eras to create modern clothing pieces with a nostalgic vibe.

### Sectors Adopting This

- **Fashion Retail:** Retailers can introduce unique capsule collections and collaborate with boutique brands to attract customers and stand out in the crowded fashion industry.
- **Textile Manufacturing:** Manufacturers can focus on producing durable fabrics such as herringbone for the military-inspired designs that are gaining popularity.
- **Vintage Clothing:** Vintage clothing stores can capitalize on the trend by sourcing and reselling authentic vintage military attire and designs inspired by past eras.

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