# Surf-Inspired Summer Collections Norse Projects' Summer 2018 Collection Focuses on Nordic Surfing By Amy Duong | Published 2018-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/norse-projects-summer References: [hypebeast](https://hypebeast.com/2018/5/norse-projects-summer-2018-lookbook) & [norseprojects](https://www.norseprojects.com/) The newest Norse Projects Summer 2018 collection delivers a wide range of garments inspired by Nordic surf culture. The Copenhagen-based fashion label follows its Spring range with a series of [summer-ready pieces](https://www.trendhunter.com/trends/hh118389225-2) to prepare fashion lovers for the heat. The lookbook is captured by the talented photographer Nick Waplington who highlighted a focus on surfing in Venice Beach for one visual series -- a theme that is referenced throughout the capsule. A standout piece from the new Norse Projects Summer 2018 collection includes the nicol and cotton double-dyed Lindisfarn jacket. It is available in colorway choices of either 'Coral Red' or dark navy. Another notable item from the range is the Skipper coat that's available in either a dark navy blue or a 'Kelp Green'. The [seasonal collection](https://www.trendhunter.com/trends/marmot-1) is now available to shop online at Norse Projects. Image Credit: [Nick Waplington](http://www.nickwaplington.org/) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Nordic Surf Culture:** Disruptive innovation opportunity: Create sustainable and eco-friendly surf gear that combines Nordic design aesthetics with high-performance materials. - **Summer-ready Fashion:** Disruptive innovation opportunity: Develop a rental service for summer fashion pieces, allowing consumers to access high-quality and trendy clothing for a limited time. - **Surf-inspired Photography:** Disruptive innovation opportunity: Create an online platform that connects photographers specializing in surf culture with brands and publications looking for unique and authentic visual content. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality technology in physical stores, allowing customers to virtually try on clothes and accessories before making a purchase. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop a blockchain-based system to track the entire lifecycle of a garment, ensuring transparency and sustainability in the fashion industry. - **Photography Services:** Disruptive innovation opportunity: Build an AI-powered image recognition platform that accurately identifies and tags surf-related content from vast collections, saving photographers and brands valuable time and resources. ## Related on Trend Hunter - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Striking Outdoor Necessities](https://www.trendhunter.com/trends/samsoe-samsoe.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md)