# Scandinavian Highlands-Inspired Menswear Norse Projects' Autumn Line Surrounds Earthy Concepts By Amy Duong | Published 2018-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/norse-projects-autumn References: [highsnobiety](https://www.highsnobiety.com/p/norse-projects-mens-autumn-2018/) & [norseprojects](https://www.norseprojects.com/) The Norse Projects Autumn 2018 collection prepares for the colder seasons with a selection of menswear pieces inspired by [Scandinavian scenes](https://www.trendhunter.com/trends/scandinavian-edition-jackets). The Danish fashion imprint looks at the earthy hues and mineral colors of the mossy highlands in Scandinavia as inspiration for its latest seasonal range. To shoot the editorial, the label travels to Kullaberg, Sweden to showcase the items. There are a selection of Fairisle design, knitwear with brushed lambswool, cotton twill pieces, technical options, and intricately crafted corduroy as well. Notably, the technical pieces are designed in collaboration with both [GORE-TEX](https://www.trendhunter.com/trends/still-doesnt-matter) and Italian label [Loro Piana](https://www.trendhunter.com/trends/special-delivery-collection). Another key piece in the new Norse Projects Autumn 2018 collection is the artisanal graphic tee made with British illustrator Daniel Frost to add to its artist series. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Scandinavian-inspired Menswear:** Disruptive Innovation Opportunity: Collaborating with local artisans and illustrators to create unique designs that capture the essence of Scandinavian scenes. - **Earthy Hues and Mineral Colors:** Disruptive Innovation Opportunity: Developing sustainable dyeing techniques using earthy hues and natural mineral colors. - **Technical Collaborations:** Disruptive Innovation Opportunity: Partnering with high-performance fabric brands like GORE-TEX and Italian label Loro Piana to create innovative technical pieces. ### Industries Being Reshaped - **Fashion:** Disruptive Innovation Opportunity: Incorporating sustainable practices into the fashion industry and creating unique collaborations with local artists. - **Textile:** Disruptive Innovation Opportunity: Exploring new dyeing techniques that are environmentally friendly and embracing earthy and mineral color trends. - **Art and Design:** Disruptive Innovation Opportunity: Fostering collaborations between fashion brands and artists/illustrators to create exclusive and limited edition pieces. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Seasonal Dynamic Outerwear Capsule](https://www.trendhunter.com/trends/kestin-1.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)