# Geographic Beer Branding Noroest Cerveja is Offering Beer Marked by Geographic Coordinates By Mishal Omar | Published 2016-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noroest References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/cerveja-noroest.html) The brand Noroest Cerveja is offering the 'Northwest Beer Project' which focuses on geography in a unique way. When referencing geography in regards to design, most brands choose to feature landscapes or maps -- but Noroest Cerveja chose to take a different route. The brand 'Abio Design Lab Studio' created the [labels for this collection of beers](https://www.trendhunter.com/trends/range-of-beers) and it references [geography through typography](https://www.trendhunter.com/trends/edmonton-beer-can) rather than through visual means. The bottles have [city coordinates](https://www.trendhunter.com/trends/destinos-venezuela) that reference where the beers are from -- with Pilsen in the Czech Republic, Sydney, Australia and more cities being references. This beer's labeling is unique, eye-catching and is able to reference its roots in a way that does not require too much explanation or too many visuals. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Typography-driven Branding:** Opportunity for brands to use typography to reference geographic origins and create unique, eye-catching labels. - **Geo-specific Product Packaging:** Potential for brands to incorporate geographic coordinates into product packaging to highlight the origins of the product. - **Minimalist Geographic Design:** Emerging trend of using simple typography and minimal visuals to communicate geographic associations in product branding. ### Industries Being Reshaped - **Craft Beer Industry:** Disruptive innovation opportunity for craft beer brands to differentiate themselves by incorporating geographic coordinates into label design. - **Graphic Design Industry:** Opportunity for graphic design studios to explore new approaches in creating unique and visually appealing packaging that references geography. - **Consumer Goods Industry:** Potential for consumer goods brands to experiment with minimalist design elements to communicate geographic origins and create distinct product identities. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md)