# Inclusive Wardrobe Staples NORMFORM Champions Those Who Do Not Fit Societal Norms By Kanesa D | Published 2025-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/normform References: [hypebae](https://hypebae.com/2025/2/normform-basics-brand-london-eshaan-dhingra-where-to-buy) & [normform.world](https://normform.world/)  NORMFORM is about [embracing individuality](https://www.trendhunter.com/trends/shapes-we-take) and creating fashion for those who don’t conform to the norm while helping people feel confident in their skin. The brand offers everyday wardrobe staples with a bold twist, including double-layer hoodies, oversized tees, structured workwear trousers, and vintage-inspired tank tops. One standout piece is the 'Worm Top,' a fresh take on a fitted hood featuring a draped cowl neck for a unique, sculptural look. Every NORMFORM piece is made from [100% organic cotton](https://www.trendhunter.com/trends/natura-collection) and produced in a small, family-run factory in Portugal, ensuring both high quality and a commitment to [sustainable fashion](https://www.trendhunter.com/trends/regeneration-nation). “For us, the current basics brands on the market felt so aesthetically homogenous — you see the same type of photography, art direction, lighting and inauthentic casting (to tick an inclusivity box,) especially on the high street,” Dhingra shares. “We wanted to create a 360-brand experience through NORMFORM that feels authentically inclusive, thought-provoking, sexy and fresh.” Image Credit: NORMFORM, [hypebae](https://hypebae.com/2025/2/normform-basics-brand-london-eshaan-dhingra-where-to-buy), [normform.world](https://normform.world/) ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 12% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Inclusive Fashion Staples:** The shift towards inclusive fashion staples is redefining wardrobe essentials by focusing on individuality and embracing non-traditional aesthetics. - **Sustainable Fabric Adoption:** The use of 100% organic cotton in NORMFORM's products highlights the growing trend of sustainable fabric adoption, appealing to eco-conscious consumers. - **Artisanal and Ethical Production:** Producing garments in a small, family-run factory in Portugal exemplifies the trend towards artisanal and ethical production methods. ### Industries Being Reshaped - **Apparel and Fashion:** Custom-designed clothing like NORMFORM's unique pieces contributes to the evolving landscape of the apparel and fashion industry by emphasizing personal expression. - **Sustainable Textiles:** The commitment to organic materials in NORMFORM's range underscores the growing importance of the sustainable textiles industry in modern fashion. - **Small-scale Manufacturing:** The collaboration with a family-run factory spotlights the small-scale manufacturing industry, which supports fair labor practices and high-quality craftsmanship. ## Related on Trend Hunter - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Modular Daily Apparel](https://www.trendhunter.com/trends/the-uniform-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Rugged Fashion-Forward Jackets](https://www.trendhunter.com/trends/fjackets-affordable-fashion.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md)