# Scenic Rebel Photography The Ones 2 Watch 'Why Wait Another Day' Story Boasts Normcore Style Picks By Jana Pijak | Published 2015-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/normcore-style-1 References: [theones2watch](http://theones2watch.com/editorial/men/23013/) Maxwell Runko stars in 'Why Wait Another Day,' a normcore style exclusive for web publication The Ones 2 Watch. The model dons an understated wardrobe that consists of brown leather jackets and casual t-shirt and jean pairings. He sports pieces from Yves Saint Laurent, [Levi's](https://www.trendhunter.com/trends/levis-and-jjjjound) and Wilsons Leather along with a number of vintage clothing picks by this shoot's stylist and photographer Easton Schirra. Grooming for 'Why Wait Another Day' is courtesy of Seana Gorlick who creates a slicked back hairstyle for her model subject. Maxwell's look is rebellious and reflective or an edgy and understated normcore style -- a look that has graced major runways in the few months. Exuding a nostalgic air, this scenic editorial boasts a visual design by [Rosie Daily](https://www.trendhunter.com/trends/rosie-hong) and is captured in the heart of Mount Wilson, California. The shoot's zen vibe is met with an effortlessly cool wardrobe. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Normcore Style:** Disruptive innovation opportunities in the fashion industry to capitalize on the growing popularity of understated and casual wardrobe choices. - **Vintage Clothing Picks:** Disruptive innovation opportunities in the retail industry to meet the demand for unique and curated vintage clothing selections. - **Slicked Back Hairstyle:** Disruptive innovation opportunities in the beauty industry to develop innovative hairstyling products and techniques for achieving a sleek and polished look. ### Sectors Adopting This - **Fashion:** Fashion industry professionals can reference the normcore style trend and capitalize on the demand for understated and casual fashion choices. - **Retail:** Retail industry professionals can reference the trend of vintage clothing picks to explore new business opportunities in the market. - **Beauty:** Beauty industry professionals can reference the slicked back hairstyle trend and develop innovative products and techniques to cater to the demand for polished hairstyles. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md)