# Outdoorsy Normcore Fashion The Ones 2 Watch Boy Oh Boy Editorial is Understated and Minimalist By Jana Pijak | Published 2015-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/normcore-fashion-feature References: [theones2watch](http://theones2watch.com/newwave/men/21013/) & [theones2watch](http://theones2watch.com) Photographer Luca Khouri captures 'Boy Oh Boy' a normcore fashion story that is lensed for online style publication, The Ones 2 Watch. Styling for the image series is courtesy of Brian Paulson who dresses DNA Models' Martin Conte in a range of understated designer pieces. The oversized separates and lightweight knits are courtesy of labels like Calvin Klein, [ACNE](https://www.trendhunter.com/trends/first-aid-beauty-debuts) and [American Apparel](https://www.trendhunter.com/trends/native-sensitive-series) among other names. Displayed in a [monochromatic and earthy palette](https://www.trendhunter.com/trends/jiyongkim-fw25), this editorial's wardrobe celebrates subtlety and features pieces that are both striking and comfortable for every day wear. The Ones 2 Watch 'Boy Oh Boy' story embodies a minimalist air and embraces the recent normcore fashion fad. The popular style relies on subtlety and has taken the industry by storm in recent seasons. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 67% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Normcore Fashion:** The trend of minimalism in fashion is on the rise with opportunities for disruptors to create comfortable yet stylish garments. - **Oversized Separates:** The demand for oversized garments is growing with opportunities for new brands to offer sustainable and fashionable options. - **Monochromatic Palette:** Monochromatic palettes are gaining popularity in fashion for their simplicity and ease of wear, offering opportunities for brands to experiment with unconventional colors. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands have the opportunity to innovate in the normcore trend and offer comfortable yet stylish clothing. - **Sustainable Fashion Industry:** Sustainable fashion brands have the opportunity to provide eco-friendly oversized separates that cater to the growing demand for sustainability and comfort. - **Retail Industry:** The growing popularity of normcore and monochromatic fashion offers new opportunities for retailers to showcase and sell garments with minimalistic designs. ## Related on Trend Hunter - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)