# Scenic Normcore Editorials The Ones 2 Watch Smoke and Fire Story is Understated By Jana Pijak | Published 2015-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/normcore-editorials References: [theones2watch](http://theones2watch.com/newwave/women/21517/) Photographer Katrin Braga captures 'Smoke and Fire', a Normcore editorial exclusive for The Ones 2 Watch. The scenic photo series is lensed in the middle of a gorgeous rock escarpment and boasts striking views of a desolate, natural landscape. Briet Olina fronts the editorial that features understated wardrobe styling by Anna Maggy. The model dons [matching print sweats](https://www.trendhunter.com/trends/90sinspired-activewear), comfortable knits and [oversized coats](https://www.trendhunter.com/trends/heritage-core) in the shoot and sports designer pieces from labels that include Topshop, [Vero Moda](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch) and Geysir Omsk. Makeup for this normcore editorial is courtesy of Edda Ingadottir who creates a fresh-faced and low-key beauty routine for her muse. Model Anna pulls off long and natural locks and wears little to no makeup in this story for The Ones 2 Watch. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 44% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Normcore Fashion Trend:** Opportunity for designers and retailers to create and promote comfortable, understated clothing that is both stylish and practical. - **Scenic Fashion Editorials:** Potential for photographers and fashion brands to showcase their collections against stunning natural landscapes, creating visually striking marketing campaigns. - **Minimalist Beauty Trends:** Space for beauty brands to focus on promoting a fresh-faced, low-key beauty routine, emphasizing natural beauty and simplicity. ### Industries Being Reshaped - **Fashion Design:** Chance for designers to incorporate normcore elements into their collections, offering consumers stylish and comfortable clothing options. - **Photography:** Opportunity for photographers to explore scenic locations for fashion editorials, creating captivating visual stories and attracting clients in the fashion industry. - **Beauty and Cosmetics:** Potential for beauty brands to develop and market minimalist beauty products that enhance natural beauty, promoting a fresh-faced and effortless look. ## Related on Trend Hunter - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)