# Industrial Normcore Editorials The Ones 2 Watch Fade to Grey Shoot Boasts Elegant Knitwear By Jana Pijak | Published 2015-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/normcore-editorial References: [theones2watch](http://theones2watch.com/newwave/women/21115/) & [theones2watch](http://theones2watch.com) Photographer Igor Termenon captures 'Fade to Grey' a normcore editorial for The Ones 2 Watch. The image series highlights the season's [understated fashion fad](https://www.trendhunter.com/trends/the-journey) and is styled by Emma Hutcheson. Hair and makeup for 'Fade to Grey' is courtesy of Kerry Divers who gives her muse, model Natasha Luwedde sleek tresses and a fresh faced cosmetic look. Highlighting pieces from American Apparel, Jasper Conran and COS, this normcore editorial for the Ones 2 Watch will inspire you to wear more greys. The monochromatic shoot is lensed amidst an industrial backdrop and will leave you longing for cozy knits like wool turtlenecks and layered jumpers. Moreover, the image series also highlights [boxy capes and structured coats](https://www.trendhunter.com/trends/galilee-by-sea) that embody elegance. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Normcore Fashion:** The normcore editorial showcases understated fashion fad, presenting an opportunity for fashion brands to create minimalist, timeless designs. - **Industrial Aesthetic:** The monochromatic shoot featuring an industrial backdrop opens opportunities for interior design companies to explore minimalistic, industrial-inspired spaces. - **Cozy Knitwear Trend:** The highlighted wool turtlenecks and layered jumpers in the editorial indicate a growing demand for cozy knitwear, creating opportunities for fashion brands to innovate in this space. ### Sectors Adopting This - **Fashion:** The normcore fashion trend and elegant knitwear showcased in the editorial present opportunities for fashion brands to tap into minimalist, understated aesthetics. - **Interior Design:** The industrial aesthetic captured in the shoot suggests opportunities for interior design companies to create minimalist, industrial-inspired spaces for businesses and homes. - **Textile Manufacturing:** The demand for cozy knitwear showcased in the editorial opens opportunities for textile manufacturing companies to develop innovative materials and techniques for warm, stylish garments. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)