# Simplified Table Concepts Normann Copenhagen Debuted New Products at the Maison et Objet By Riley von Niessen | Published 2016-09-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/normann-copenhagen References: [designboom](http://www.designboom.com/design/normann-copenhagen-furniture-additions-at-maison-et-objet-fall-2016-09-02-2016/) & [normann-copenhagen](http://www.normann-copenhagen.com) [Normann Copenhagen](https://www.trendhunter.com/trends/vig-collection), a furniture brand that's based in Denmark, recently expanded upon its collection of simplistic home offerings for the [Maison et Objet](https://www.trendhunter.com/trends/maison-rhizomes), a well-renowned French trade fair where designers from an international scope have their work showcased. As the furniture brand has a knack for creating some of the most accessible and efficient products around, Normann Copenhagen's newest work does much of the same -- with pieces made up solid materials and sleek shapes. For example, the 'Journal' desk that was designed by Simon Legald of Normann Copenhagen consists of a colorful surface that's held up by a thin steel frame of the same tone -- making for a minimalist look that's perfect for consumers looking to bring a modern aesthetic into their homes. Photo Credits: [designboom](http://www.designboom.com/design/normann-copenhagen-furniture-additions-at-maison-et-objet-fall-2016-09-02-2016/), [normann-copenhagen](http://www.normann-copenhagen.com) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 92% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Simplistic Home Offerings:** Normann Copenhagen's new collection of simplified home products presents an opportunity for disruptive innovation in the home decor industry. - **Minimalist Look:** The minimalist aesthetic showcased in Normann Copenhagen's furniture line opens up possibilities for disruptive innovation in the furniture design industry. - **Efficient and Accessible Products:** Normann Copenhagen's focus on creating efficient and accessible furniture offers potential for disruptive innovation in the consumer goods industry. ### Where This Applies - **Home Decor:** Normann Copenhagen's simplistic home offerings can disrupt the home decor industry with their modern aesthetic. - **Furniture Design:** The minimalist look showcased in Normann Copenhagen's furniture line has the potential to disrupt the furniture design industry. - **Consumer Goods:** Normann Copenhagen's focus on creating efficient and accessible products has the potential to disrupt traditional consumer goods manufacturers. ## Related on Trend Hunter - [Sleek Adaptable Outdoor Furniture](https://www.trendhunter.com/trends/vig-collection.md) - [Understated Elegant Furniture Designs](https://www.trendhunter.com/trends/woud.md) - [Sophisticated Modern Furniture Designs](https://www.trendhunter.com/trends/modern-furniture-design1.md) - [Expanded Versatile Furniture Series](https://www.trendhunter.com/trends/bit-collection.md) - [Natural Material-Emphasizing Furniture Lines](https://www.trendhunter.com/trends/origin-made1.md) - [Scandinavian Modern Furniture Series](https://www.trendhunter.com/trends/muuto-1.md) - [Ubiquitous Simplistic Furniture](https://www.trendhunter.com/trends/skagerak.md) - [Danish Design Exhibitions](https://www.trendhunter.com/trends/expressions-of-character.md) - [Sleek Modern Furniture Designs](https://www.trendhunter.com/trends/nycxdesign.md)