# New Wave Sportswear Editorials The Norman Theuerkorn Neo2 Cover Story Embraces Athletic Styling By Jana Pijak | Published 2013-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/norman-theuerkorn-neo2 References: [thefashionisto](http://thefashionisto.com/javier-morgan-captures-norman-theuerkorn-for-neo2s-cover-story/) & [thefashionisto](http://thefashionisto.com/tag/neo2/) Showcasing a surprisingly tailored take on traditional sportswear, the Norman Theuerkorn Neo2 cover story shines a spotlight on the inked top model. Channeling an edgy urbanite, Norman poses for photographer Javier Morgan's lens while sporting a luxuriously layered wardrobe of athletic staples with a clean cut twist. Whether dressed in [Burberry Prorsum’s](https://www.trendhunter.com/trends/london-commute) eye-catching metallic garments of in [Dior](https://www.trendhunter.com/trends/afrofuturism-1) [Homme's](https://www.trendhunter.com/trends/chi-pour-homme) graphically minimalist menswear staples, the model shines in bold sportswear looks that defy tradition. The Norman Theuerkorn Neo2 cover story displays a blend of impeccably tailored silhouettes and richly layered garment pairings that combine unlikely pieces. Gracing the publication's Spring 2013 issue, this striking editorial shines a light on new wave menswear pics by wardrobe stylist Ignazio Arizmendi. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Athletic Tailoring:** There is an opportunity for sportswear brands to blend traditional athletic wear with more tailored, refined cuts and designs for a unique and bold look. - **Luxury Athletic Wear:** There is an opportunity for luxury fashion houses to create high-end athletic wear that combines sportswear comfort with luxurious materials and designs. - **Mixed Sportswear Pairings:** There is an opportunity for stylists and designers to pair unlikely sportswear pieces together for a fresh, new wave approach to athletic fashion. ### Industries Being Reshaped - **Sportswear:** Sportswear brands can capitalize on the trend towards high-end, tailored athletic wear. - **Luxury Fashion:** Luxury fashion houses can expand their product lines to include high-end athletic wear. - **Fashion Styling:** Fashion stylists can experiment with mixing and matching different athletic pieces to create innovative new looks. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md)