# Amateur Illustration Ads DDB's Norma Atelier Campaign Shows the Importance of an Artist's Tools By Leslie Chen | Published 2013-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/norma-atelier References: [adsoftheworld](http://adsoftheworld.com/media/print/norma_atelier_tiger) & [tribalcolombia](http://www.tribalcolombia.com/) The variation in quality between pencil crayons apparently makes all the difference in the world as illustrated in these Norma Atelier ads. Coming from advertising agency [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) from Medelin, Colombia, the campaign includes three different illustrations of a tiger, superhero and train. A distinct but invisible line is drawn in the middle of each image with the Norma Atelier pencil crayons marking the difference that professional quality tools make; the left side of the image is almost perfect while the right looks like a quick sketch that could be found in a grade school classroom. If you consider yourself an artist who prefers one tool or brand over another, these Norma Atelier [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) will definitely pique your interest and have you nodding along in agreement. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Professional Quality Tools:** Norma Atelier's ads highlight the importance of using professional quality tools for artist's work. - **Tool Brand Preference:** The campaign taps into the artists' tendency to have brand preferences when it comes to their tools. - **Quality Matters:** The ads emphasize how quality tools can make all the difference in an artist's final product. ### Sectors Adopting This - **Art Supplies Manufacturing:** Manufacturers of art supplies can use the campaign to promote the high-quality materials they offer for professional artists. - **Advertising:** Advertising agencies can refer to this campaign as an example of creativity and innovation in visual advertising. - **Art Education:** The campaign could be used to demonstrate the importance of quality art materials in education and training programs. ## Related on Trend Hunter - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Sculptural Writing Tools](https://www.trendhunter.com/trends/experimental-pencils.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Branded Illustration Tools](https://www.trendhunter.com/trends/illustrations-ai.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Unique Writing Instruments](https://www.trendhunter.com/trends/graphite-paintbrush-writing-instrument.md)