# Smart Analog Timepieces NORM Denmark's Debut Timepiece is a Smart Watch in Disguise By Colin Smith | Published 2022-04-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/norm-denmark References: [normdenmark](https://www.normdenmark.com/) [NORM Denmark](https://www.trendhunter.com/trends/1-hotel-copenhagen) unveiled its first timepiece, a subtle smartwatch with a [traditional analog display](https://www.trendhunter.com/trends/minimal-watch-concept). With the tagline "the smartwatch that's not a smartwatch," the brand hopes to offer the convenience of a smartwatch to fans of traditional watch displays. The watch has a full range of smart features including [health monitoring, sleep tracking](https://www.trendhunter.com/trends/withings-scanwatch-nova-brilliant), text and instant messaging, and the ability to receive calls. However, while a normal smartwatch functions like a smartphone on your wrist, this watch has a hidden OLED display behind its real analog display. This means the timepiece boasts a traditional feel while delivering modern features. The watch can be synchronized with a mobile application, available on both Android and iOS devices, in order to personalize settings, such as messaging preferences, and view statistics related to health and sleep. Image Credit: NORM Denmark ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 99% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Smart Analog Timepieces:** Combine traditional aesthetics with smart features - **Disguised Smartwatches:** Design smart watches that don't look like smart watches - **Hybrid Watch Technology:** Integrate traditional watch displays with hidden smart features ### Who This Affects Most - **Luxury Watches:** Introduce smart capabilities to high-end traditional timepieces - **Fitness Wearables:** Add traditional design elements to fitness tracking smartwatches - **Fashion Accessories:** Create stylish smartwatches that look like traditional watches ## Related on Trend Hunter - [Stress-Reducing Screenless Watches](https://www.trendhunter.com/trends/nowatch.md) - [Hybrid Health-Tracking Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-light.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Monochromatic AI-Packed Smartwatches](https://www.trendhunter.com/trends/vetra-orbit-one.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Luxe Health-Tracking Timepieces](https://www.trendhunter.com/trends/withings-scanwatch-nova.md) - [Haute Health-Minded Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-nova-brilliant.md) - [Visually Striking Watch Designs](https://www.trendhunter.com/trends/honor-watch.md)