# Designer-Honoring Sneakers SWEAR Introduces the Minimal Nori Sneakers Celebrating Takanori By Amy Duong | Published 2018-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nori References: [highsnobiety](https://www.highsnobiety.com/p/swear-nori-release-date-price) & [swear.platforme](https://swear.platforme.com/config/catalog) Fashion label SWEARS blends both function and fashion with its new Nori sneaker silhouette for the Spring/Summer 2018 season. The footwear model boasts a [low cut ankle](https://www.trendhunter.com/trends/gucci-slipon-sneaker) and the name nods to its designer Takanori. He designed the silhouette with the concept of infusing [minimalist Japanese designs](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt) with outdoor aesthetics. This resulted in the Nori, a sleek shape designed to combat urban adventures. Additionally, the shoe can be completely personalized with the label's digital customizing platform. It gives consumers full control of a plethora of options -- with choices of lace trimming, and colors of the rubber toe cap and nylon uppers. There is also the option to add one's initials in silver or gold embellishments. SWEAR's Nori sneakers are now available to shop online for the price of $325 USD. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 75% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Personalized Footwear:** SWEAR's customizable Nori sneakers tap into the trend of personalized products, allowing consumers to fully customize their shoes. - **Minimalist Design:** The Nori sneakers reflect the trend of minimalist Japanese design, offering a sleek and minimalist silhouette. - **Outdoor-inspired Fashion:** The Nori sneakers combine outdoor aesthetics with urban functionality, catering to the trend of outdoor-inspired fashion. ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on the trend of personalized footwear by offering customizable shoe options to their customers. - **Footwear Manufacturing:** Footwear manufacturers can incorporate minimalist design elements into their products to cater to the demand for minimalist fashion. - **Outdoor Apparel:** Outdoor apparel brands can collaborate with footwear designers to create outdoor-inspired fashion items, like the Nori sneakers, that are both functional and stylish. ## Related on Trend Hunter - [Winter-Ready Scandinavian-Style Sneakers](https://www.trendhunter.com/trends/north-89-roamer-mt-sneaker.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Collaborative Technical Trail Sneakers](https://www.trendhunter.com/trends/gnuhr-x-norda-gnorda.md) - [Cutting-Edge Collaboration Sneakers](https://www.trendhunter.com/trends/reigning-champ-x-norda-001.md) - [Modular Deconstructed Sneakers](https://www.trendhunter.com/trends/ranra-x-salomon-skor.md) - [Bold Suede Fashionable Sneakers](https://www.trendhunter.com/trends/dries-van-noten-suede-sneaker.md) - [Stealthy Fashion Collaborative Sneakers](https://www.trendhunter.com/trends/mt10.md) - [Vibrant Hand-Stitched Sneakers](https://www.trendhunter.com/trends/kuon-and-sashiko-gals.md) - [Bio-Circular Trail Shoes](https://www.trendhunter.com/trends/norda-001a.md)