# Handheld Steam Irons The Nori Press is a Steam Iron You Can Use Without an Ironing Board By Katherine Pendrill | Published 2021-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nori-press References: [hypebae](https://hypebae.com/2021/5/nori-press-iron-steamer-clothes-wrinkle-removal-home-price-where-to-buy) If you're looking for a [steam iron](https://www.trendhunter.com/trends/lenor-crease-releaser), but you have limited storage space available, the Nori Press is the perfect option. The Nori Press is a user-friendly iron inspired by the design of [hair straighteners](https://www.trendhunter.com/trends/compact-hair-styling). The steamer-iron hybrid features two elongated arms equipped with aluminum plates to allow simultaneous heating on the front and back of a garment, meaning there's no need for an ironing board. The innovative wrinkle-removal iron also features a pointed tip to reach smaller areas such as shirt collars. Best of all, the Nori Press is equipped with [six different heat settings](https://www.trendhunter.com/trends/conairs-new-infiniti-pro-2in1) so it can work on a variety of fabrics. The Nori Press is available now from the brand’s online store. Image Credit: Nori ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Handheld Steam Irons:** The Nori Press showcases the trend toward handheld and compact steam irons. - **Hybrid Steamer-irons:** The Nori Press exemplifies the trend of hybridizing steamers and irons. - **Ironing Without Ironing Boards:** The Nori Press highlights the trend of making ironing possible without an ironing board. ### Industries Being Reshaped - **Home Appliances:** The Nori Press presents a disruptive innovation opportunity for home appliance manufacturers looking to tap into the growing trend of compact, user-friendly steam irons. - **Fashion Industry:** The Nori Press offers a promising innovation opportunity for fashion industry players seeking new ways to remove wrinkles more efficiently and effectively. - **Travel Industry:** The Nori Press has the potential to disrupt the travel industry by providing a portable, lightweight option for travelers seeking wrinkle-free clothing. ## Related on Trend Hunter - [Pressurized Steam-Equipped Clothing Irons](https://www.trendhunter.com/trends/pressurized-steamequipped-clothing-iron.md) - [Dual-Fucntional Steam Iron Concepts](https://www.trendhunter.com/trends/darimeven.md) - [Fully Automated Ironing Systems](https://www.trendhunter.com/trends/fully-automated-ironing-system.md) - [Handheld Garment Cleaning Devices](https://www.trendhunter.com/trends/portable-dry-cleaner.md) - [Shapeshifting Garment Care Appliances](https://www.trendhunter.com/trends/garment-steamer.md) - [Clip-Style Clothing Care Devices](https://www.trendhunter.com/trends/steamur.md) - [Folding Garment Care Caddies](https://www.trendhunter.com/trends/joseph-joseph-pocket-plus.md) - [Scented Ironing Cleaning Products](https://www.trendhunter.com/trends/steamer-ironing-water.md) - [Space-Saving Garment Care Mirrors](https://www.trendhunter.com/trends/flip-dualfunction-ironing-board-mirror.md)