# Sustainable Seafood Sub-Brands Norebo Has Unveiled a More Eco-Friendly Brand of Seafood By Mishal Omar | Published 2017-11-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/norebo References: [thedieline](http://www.thedieline.com/blog/2017/10/18/glacialis) & [carterwongdesign](http://www.carterwongdesign.com/) Norebo, a "leading international fisheries group," has unveiled two new sub brands that offer more [sustainable seafood products](https://www.trendhunter.com/trends/green-chef), with revamped branding to reflect that fact. Norebo enlisted the multi-disciplinary studio Carter Wong to create the branding behind the new initiative – "encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and [Ocean Trawlers](https://www.trendhunter.com/trends/plant-based-smoked-salmon) brands." The brands offer premium, sustainable fish that has been [frozen at sea](https://www.trendhunter.com/trends/frozen-seafoods), and it sells to chefs, restaurants and fish & chip shops. The branding is able to offer the best of both worlds, as it combines the traditional "fisherman" and ocean aesthetics of seafood brands, while also featuring a clean, minimalist design that has a simple but pronounced effect. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 49% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Seafood:** The trend towards sustainable seafood sub-brands is an opportunity for disruptive innovation in the food industry. - **Eco-friendly Branding:** Branding with an environmentally-friendly focus is a trend that offers an opportunity for design and marketing innovation. - **Frozen-at-sea Products:** The trend towards offering frozen-at-sea products is an opportunity for disruption in the seafood industry supply chain. ### Who This Affects Most - **Fisheries:** Sustainability-focused seafood sub-brands offer fisheries a way to distinguish themselves and add value to their products. - **Hospitality:** Hospitality industries can capitalize on the trend towards sustainable and eco-friendly seafood branding by offering premium products with a focus on sustainability and social responsibility. - **Consumer Packaged Goods:** The trend towards sustainable seafood branding presents an opportunity for consumer packaged goods companies to align their products with conscientious consumer preferences. ## Related on Trend Hunter - [Groundbreaking Seafood Sub-Brands](https://www.trendhunter.com/trends/plant-based-seafood-co.md) - [High-Energy Seafood Branding Initiatives](https://www.trendhunter.com/trends/beaver-street-fisheries.md) - [Responsibly Sourced Fish Fillets](https://www.trendhunter.com/trends/responsiblysourced-fish-fillets.md) - [Smoked Fish Tins](https://www.trendhunter.com/trends/fishwife.md) - [Retail-Focused Frozen Seafood Ranges](https://www.trendhunter.com/trends/bon-cuisine-seafood-proteins.md) - [Sashimi-Style Seafood Debuts](https://www.trendhunter.com/trends/norcod.md) - [Canned Eco-Conscious Seafood](https://www.trendhunter.com/trends/wild-planet.md) - [Sustainable Tinned Sardines](https://www.trendhunter.com/trends/fish4ever-cornish-sardines.md) - [Tinned Sea Treats](https://www.trendhunter.com/trends/tiny-fish-co.md)