# Sustainable Shopping Galleries The TMRW TGTHR Nordstrom Pop-Up Showcases Socially Conscious Brands By Alyson Wyers | Published 2014-09-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/nordstrom-popup References: [psfk](http://www.psfk.com/2014/09/nordstrom-pop-up-shop-eco-friendly-sustainability.html) & [shop.nordstrom](http://shop.nordstrom.com/c/pop-in-olivia-kim) TMRW TGTHR is a [Nordstrom](https://www.trendhunter.com/trends/nike-running-the-corner) [pop-up shop](https://www.trendhunter.com/trends/you-speak-we-listened-pop-up) that allows small brands committed to [sustainable and socially-conscious goods](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) to reach a bigger audience. The luxury retailer is including over 10 brands in this initiative, all of which are either passionate about being community-focused, eco-friendly, upcycled or artisanal. The store exists in both an online and in-person location. Featured brands include Public Supply, FEED, Krochet Kids, VisuaLingual, Bambu, Salvage Maria, Ecoalf, Brother Vellies, Conway Electric, Made Solid, Morihata and Black + Blum. Curated by Nordstrom's Director for Creative Projects Olivia Kim, TMRW TGTHR will be open from September 12 to October 12, 2014. In a video promoting the project, she describes her excitement for the Nordstrom pop-up to become a gallery for brands to meet buyers interested in their work. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Sustainable Shopping:** Opportunity for more retailers to curate pop-up shops featuring socially conscious and eco-friendly brands. - **Community-focused Brands:** Growing demand for brands that prioritize community engagement, presenting opportunities for innovative, authentic marketing campaigns. - **Upcycling and Artisanal Brands:** Rising interest in unique, limited-edition products made from upcycled materials or by skilled artisans presents opportunities for smaller brands to attract a following. ### Who This Affects Most - **Retail:** Retailers can expand their offerings by curating pop-up shops featuring diverse and socially conscious brands. - **Marketing:** Brands can differentiate themselves and build authenticity by prioritizing community engagement in their marketing efforts. - **Sustainable Fashion:** Emerging upcycling and artisanal brands can capitalize on rising interest in sustainable fashion by offering unique, limited-edition pieces made from eco-friendly materials. ## Related on Trend Hunter - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Conscious-Focused Retail Stores](https://www.trendhunter.com/trends/westfield-century-city.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md)