# Sleepily Sensual Ads The Nordstrom Lingerie 'Summer Undercover' Campaign Stars Camille Rowe By Meghan Young | Published 2014-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nordstrom-lingerie-summer-undercover References: [fashionising](http://www.fashionising.com/pictures/b--camille-rowe-sleepy-sexiness-nordstrom-76255.html) & [shop.nordstrom](http://shop.nordstrom.com) The bedroom is an intimate space in which people can strip down, both literally and figuratively, and relax to their fullest; that is exactly what Camille Rowe is captured doing in the [Nordstrom](https://www.trendhunter.com/trends/wild-tomato-plants) Lingerie 'Summer Undercover' ad campaign. Granted, she does so in a much more sensual way than the average person. Embracing a sleepy sort of sexiness, she is clad in a range of bras and underwear that is colorful, simple and feminine. The Nordstrom Lingerie 'Summer Undercover' ad campaign is shot on location during an unspecified time of day. Whether the weekend or the weekday, it is important to unwind as she does in this photoshoot. The looks are complemented with [barely-there makeup and tousled tresses](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection). ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Intimate Ad Campaigns:** Exploring the use of intimate and sensual imagery in advertising campaigns to create a captivating and alluring brand identity. - **Sleepy Sexiness:** Embracing a relaxed and seductive aesthetic in marketing materials to evoke feelings of comfort and desire. - **Colorful Lingerie:** Showcasing a range of vibrant and feminine lingerie designs to appeal to a diverse customer base. ### Industries Being Reshaped - **Fashion Retail:** Opportunities for fashion retailers to create provocative and visually striking ad campaigns that appeal to consumers' desire for intimacy and self-expression. - **Cosmetics:** Collaborating with lingerie brands to create makeup looks that enhance the allure and sensuality of intimate apparel campaigns. - **Luxury Goods:** Creating a market for high-end lingerie that emphasizes both comfort and desirability to target affluent consumers seeking luxury undergarments. ## Related on Trend Hunter - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md)