# Rooftop Instagram Stunts This Nordstrom Instagram Campaign Takes Marketing to New Heights By Jana Pijak | Published 2015-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nordstrom-instagram References: [flipthemedia](http://flipthemedia.com/2015/07/nordstrom-creates-social-media-inception-with-giant-instagram/) & [nordstrom](http://nordstrom.com) The latest [Nordstrom](https://www.trendhunter.com/trends/nike-running-the-corner) [Instagram](https://www.trendhunter.com/trends/drone-shows) campaign takes fashion marketing to new heights. Launched in celebration of the luxury department store's 2015 Anniversary Sale, this art installation graces the rooftop of Seattle's flagship location. Featured in a promotional video, the oversized social media post was built using a series of props including printed fabrics and novelty clothing hangers. The result was not only shared on the retailer's Instagram account but was also captured mid-construction with an [iPhone](https://www.trendhunter.com/trends/sexual-calendar) device that was strapped to a drone. The recorded footage was also streamed live via Periscope, immersing Nordstrom fans into an unforgettable social media campaign. This Nordstrom Instagram campaign is branded with the #NSALE hashtag and illustrates the luxury retailer's understanding of a millennial demographic. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 28% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Rooftop Advertising Stunts:** Luxury retailers and fashion brands can explore creating large scale social media installations that integrate with drones and live streaming for a memorable social media campaign. - **Periscope Marketing:** Incorporating livestreaming platforms like Periscope can offer an immersive interactive experience for customers and create a viral marketing effect for brands. - **Instagram Contests:** Fashion retailers and luxury brands can engage in Instagram contests with the use of hashtags and creative installations to increase brand visibility and engagement. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can leverage creative marketing campaigns to increase brand visibility and engage with millennial customers. - **Luxury Retail:** Luxury retailers can implement innovative marketing techniques, such as using drones and live streaming to capture the attention of modern customers. - **Digital Advertising:** The use of social media platforms and livestreaming technology can disrupt the traditional practices of digital advertising and provide brands with unique opportunities to interact with their target audience. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md)