# Leggy Product Packaging These Nordstrom Hosiery Packages Turn Tights into Typography By Amelia Roblin | Published 2011-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nordstrom-hosiery-ads References: [lovelypackage](http://lovelypackage.com/nordstrom-hosiery/) & [turnstylestudio](http://www.turnstylestudio.com/) Packaging gets leggy in these [Nordstrom](https://www.trendhunter.com/trends/christmas-in-july-sale) Hosiery packages by Turnstyle Studio. Destined to be [playful and flirty](https://www.trendhunter.com/trends/debute-x-stripe-stare), the firm has redesigned the brand's packaging to incorporate the names and features of the foxy nylon lines. Transforming the written typefaces into legs as well, the black fill of the letters become embellished by patterns and consumed by the appearance of they themselves adorning stockings. These clever Nordstrom Hosiery packages succeed in achieving a [new lighthearted branding](https://www.trendhunter.com/trends/redesigned-retail-packaging), while carefully balancing a classy image that will appear to all women who wear pantyhose. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 73% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Typography Packaging:** Opportunity for disruptive innovation in creating packaging that incorporates playful typography designs. - **Patterned Packaging:** Opportunity for disruptive innovation in using patterns to enhance the visual appeal of product packaging. - **Branded Packaging:** Opportunity for disruptive innovation in redefining packaging designs to reflect the unique brand identity. ### Where This Applies - **Fashion Retail:** Opportunity for disruptive innovation in creating unique packaging designs for hosiery and other fashion products. - **Graphic Design:** Opportunity for disruptive innovation in integrating typography and patterns into packaging design for various industries. - **Consumer Goods:** Opportunity for disruptive innovation in leveraging creative packaging designs to enhance the brand perception and appeal of consumer goods. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Elevated Luxury Tights](https://www.trendhunter.com/trends/elevated-luxury-tights.md) - [Nylon Tights-Transformed Tables](https://www.trendhunter.com/trends/tights-to-tables.md)