# Comedic Fashion Campaigns This Year's Nordstrom Anniversary Sale Spotlights Funny Creators By Laura McQuarrie | Published 2018-06-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nordstrom-anniversary-sale References: [prnewswire](https://www.prnewswire.com/news-releases/fashion-savvy-comedians-express-a-light-hearted-side-of-nordstrom-for-the-retailers-one-of-a-kind-anniversary-sale-campaign-300671370.html) & [nordstrom](http://www.nordstrom.com/anniversarysale) The world of fashion can often take itself far too seriously and for this year's [Nordstrom](https://www.trendhunter.com/trends/wonder-all-the-way) Anniversary Sale this year, the department store chain is lightening up and helping consumers to see its [funny side](https://www.trendhunter.com/trends/asos-inspired-by). Nordstrom named four "funny faces" for its Anniversary Sale, including YouTuber Liza Koshy, writer, producer and actor Daniel Levy, 2 Dope Queens comedian Phoebe Robinson and actress Hannah Simone from New Girl. Together, these influencers show off their love of fashion, humor and a good bargain. The Nordstrom Anniversary Sale is a once-a-year event that began in the 1960s, offering consumers access to brand-new arrivals from a diverse group of designers and labels at highly discounted prices for a limited time. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Comedic Fashion Campaigns:** Opportunity for fashion brands to use humor in their marketing campaigns to connect with consumers and differentiate themselves. - **Influencer Partnerships:** Opportunity for brands to collaborate with popular social media influencers to promote their products in a humorous and relatable way. - **Limited Time Sales Events:** Opportunity for retailers to create excitement and urgency among consumers by hosting exclusive sales events with highly discounted prices for a limited time. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity for fashion brands to experiment with unconventional and humorous marketing strategies. - **Entertainment:** Disruptive innovation opportunity for entertainment companies to harness the power of influencers in their marketing campaigns. - **Retail:** Disruptive innovation opportunity for retailers to create unique sales events that engage consumers and drive sales. ## Related on Trend Hunter - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md) - [Sketch Comedy Retail Commercials](https://www.trendhunter.com/trends/target-lady.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)